Big Web Ad Spender Dell Partners with WPP
Working with hundreds of different agencies spelled trouble ahead, trouble behind for DellÂ’'s Global Marketing VP Casey Jones
Working with hundreds of different agencies spelled trouble ahead, trouble behind for DellÂ’'s Global Marketing VP Casey Jones
Working with hundreds of different agencies spelled trouble ahead, trouble behind for DellÂ’’s Global Marketing VP Casey Jones. (Sorry, I couldn’Â’t resist.) The head of the computer maker’sÂ’ marketing operation started “”Project Da Vinci” aiming to establish an agency partner dedicated to combining art and science, and dedicated solely to Dell.
The result of the partnership will be an integrated marketing and communications agency. In its press release, Dell stressed the importance of “the “right analytics”” for its interactive efforts, and “”the ability to build campaigns in days, rather than months.””
My understanding is Dell will continue working with current agencies for the next few months. Then, it will be all WPP all the time.
ItÂ’’s a safe assumption the new agency will be doing a good deal of interactive stuff for Dell. In August, the company spent $6.2 million promoting its Inspiron product and $2.5 million pushing its XPS computer using online ads, according to TNS Media Intelligence.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.