Bluestreak Debuts Data Solution

Bluestreak is adding Web analytics to its menu of offerings that already include email marketing; ad serving and management; and rich media solutions.

The Newport, RI-based online marketing technology firm Monday debuted IonView, a comprehensive data solution that will complement its Ion platform of tools for marketers. The new tools compete with those offered by NetIQ, Coremetrics, WebSideStory, and Omniture.

The scalable IonView collects online and offline customer behavior data, marketing data, and user data, and renders interactive reports and traffic visualization charts. Data sources include wireless and digital TV interactions, natural and paid search campaigns, customer registrations, and geo-location information.

Tightly integrated with its third-party, real-time ad server, IonAd Manager, and eCRM-focused email engine, IonMail, IonView was designed to build very simple and interactive reports to meet marketers’ needs, allowing for quick trend-spotting.

“We look at this as a way to tie into our other executions,” said Annette Tonti, co-founder and chief marketing officer, Bluestreak.

Initial implementation costs for IonView can range from $3,000 to $10,000, based on volume. The company expects average pricing to run under $5,000 per month.

With one-third of business coming from the European market, where Bluestreak is the number two ad server, IonView has been test marketed in Europe for the last four to six months. The worldwide launch includes three different beta testers including a large global travel player.

The company went on a buying streak in 2001 and 2002. Founded in 1999, the company currently has 150 clients.