Boost revenues and engagement with great online experiences

As e-commerce evolves, consumers are demanding far more from their favourite websites – they expect an experience that’s tailored to them, and valuable content that helps them decide what to add to their shopping list.

Creating a great experience not only better engages your customers, it also makes great business sense: research has found that customers who have the best experiences spend 140% more than those who had the least positive experience.

To create great customer experiences, digital marketers need an up-to-date web content management (WCM) platform that’s capable of serving up the right content to the right person and at the best time.

“Your customers expect a seamless, consistent cross-channel experience that engages and educates,” say the digital experts at Sitecore.

“Web content management is about more than managing and publishing web content. It has become the backbone of experience management—both online and offline—and now offers a broader range of experience-based capabilities such as those discussed above.”

But not all WCM platforms were made alike, and some may lack the features or functionality capable of supporting that kind of customer experience. What do digital marketers need to consider before they choose a new system?

In a new whitepaper, Sitecore makes it easier to decide what system to go for by identifying the nine key capabilities WCM platforms should have, and examines each in depth.

Fill in the form below to download your free copy of the whitepaper.