BrainBug Signs Three Clients for E-Commerce, Online Promotion

Interactive marketing agency BrainBug LLC said it has signed three major client accounts for e-commerce and online promotion: Amisto.com, Carrier Corp. and eRomance.com. Billings were not disclosed.

“With each of these new accounts, we’re applying our expertise to create dynamic and effective Web sites, drive traffic, and provide the back-end services necessary to fulfill the promise of e-commerce,” said Matt Straznitskas, founder and president of BrainBug.

Amisto.com is a startup that will offer travel services to exotic destinations around the globe. BrainBug is developing all of the back-end systems to power the e-commerce facilities at the site, set to launch in the spring of 2000.

For Carrier, BrainBug is directing a three-part effort to rejuvenate the company’s existing Web site. The effort will include online promotions to drive traffic, an online market research survey and a complete site redesign.

eRomance.com is another startup, aimed at busy professionals add romance to their lives through better gift-giving. With the site scheduled to launch in early 2000, BrainBug is helping to direct every aspect of the site’s creation from brand development to front-end design to back-end e-commerce facilities to online and off-line marketing strategy.

BrainBug is part of the UK-based Outrider/Tempus Group, a $4 billion media and communications consortium with 43 offices in 23 countries throughout Europe, Asia and North America.