BrandIndex reveals the most popular US brands of 2013
It's a long hard battle to the top, but Amazon.com pulled it off to be awarded the most popular kid in class, beating digital giants such as Netflix, Samsung, Apple and Google to the top spot.
It's a long hard battle to the top, but Amazon.com pulled it off to be awarded the most popular kid in class, beating digital giants such as Netflix, Samsung, Apple and Google to the top spot.
It’s a long hard battle to the top, but Amazon.com pulled it off to be awarded the most popular kid in class, beating digital giants such as Netflix, Samsung, Apple and Google to the top spot.
Christmas 2013 was Amazon.com’s best season yet, with Cyber Monday seeing a colossal 36.8m items ordered worldwide, a significant increase on the 26.5m sold in 2012.
According to the data, customers embraced Amazon’s own Kindle products (pictured, with CEO Jeff Bezos), which were revealed to be its top selling items at Christmas. Good customer service coupled with its super-speedy Amazon Prime service were also behind its success, with many customers preferring to head to the site for their shopping over the stressful high street.
By carrying out around 2.5m interviews a year and posing the question: “If you’ve heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?”, the BrandIndex from YouGov composed a list of the 25 most loved brands below:
It looks like its been a tough year in terms of brand perception for Apple, whose own tech creations – the iPad and iPhone – as well as its main rival – Samsung – were placed above it. Better luck in 2014, Apple!
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleUber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleTechnology for Marketing 2025 carried one clear message: marketers are done with noise, they want results. From simplifying martech to rethinki...
View articleIn this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strate...
View articleExplosive E-Commerce Growth and Loyal Fans ThirdLove has quietly become a powerhouse in online intimate apparel, with its e-commerce revenues surgin...
View articleStructured data gives marketers the clarity to make informed decisions and turn raw information into actionable insights. Read More...
View article
Leave a Reply
You must be logged in to post a comment.