A recent study found that 64% of the top 100 brand sites in the UK have optimised their sites for mobile, up 6% from the previous year – showing that brands are responding to a consumer-driven demand for mobile-friendly content.
A recent study found that 64% of the top 100 brand sites in the UK have optimised their sites for mobile, up 6% from the previous year – showing that brands are responding to a consumer-driven demand for mobile-friendly content.
The European Mobile Optimisation study released by the Internet Advertising Bureau (IAB) suggested that brands were responding to market demand, with 100% of UK automotive sites now optimised for mobile.
IAB’s head of mobile, Alex Kozloff, explained that it has “given excellent insight into how mobile is faring” and that sectors including automotive and retail are particularly excelling in the mobile space.
However, the fast moving consumer goods sector (FMCG) sector in the UK came slightly behind the rest of Europe with just 22% of sites optimised for mobile compared to 44% in France.
The rapid expansion of the smartphone market and the way consumers are digesting brand content is further testament to the importance of being optimised for mobile.
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