Brands stunning reactive marketing to #GiveGregTheHoliday email fail

Once upon a time Greg emailed his line manager at Arcadia Group requesting annual leave – what ensued was an email storm, followed by a Twitter storm, followed by some clever reactive marketing from brands across the land.

And the the hashtag #GiveGregTheHoliday was born:

Greg Heaslip, a security guard, routinely and politely followed procedure and emailed his line manager asking for time off so he could catch some rays – Heaslip’s line manager then forwarded his request to some 3,500 members of staff working within the Arcadia Group. Oops.

What started as an internal ‘private joke’ turned into Twitter-style revelry – cue banter.

Always ready and waiting to lay their reactive fingers on the pulse of the relevant nation, brands soon scrambled to be part of the fun.

AND FINALLY

 

#GregGotTheHoliday

Brands continued:

 

Even the bemused BHS:

 

#GiveGregTheHoliday should go down in the textbook as a modern day template of reactive marketing. Responding to a current event and becoming part of it will inadvertently make your brand part of the conversation, and hopefully – relevant.

So happy #GregGotTheHoliday

 

 

 

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