Brits will consume 8.5 hours of media a day in 2014
Research suggests that Brits will spend more time consuming media via their desktops, laptops, tablets and mobile phones than their televisions this year.
Research suggests that Brits will spend more time consuming media via their desktops, laptops, tablets and mobile phones than their televisions this year.
The average adult Brit will spend more than 8.5 hours consuming media in 2014, according to new research.
The research from eMarketer also found that Brits will spend more time consuming media via their desktops, laptops, tablet and mobile phones compared to their televisionS.
“The growth of mobile is the key to this shift, as it continues to drive both digital growth and overall growth of time spent with all media,” said the report. The mobility of new technology is leading the migration.
“It’s unsurprising that mobile is overtaking TV when it comes to media consumption in 2014,” James Briscoe, managing director of Unique Digital, told The Drum.
“Evidently, online outreach has more to offer consumers, as they can be part of and determine the success of a campaign in real time. Brands are therefore finding themselves at a fork in the road.
“So much of our experience happens online and all the evidence suggests that digital campaigns are the driving force, with mobile devices starting to play a huge part in driving sales and brand awareness. Dual screening takes the conversation from the living room to the rest of the world and 2014 is the year to really test its profitability.”
Duel screening was taken into account by the report, with an hour spent watching TV while on social media or playing games on a smartphone counting as both an hour of TV and an hour of digital.
You must be logged in to post a comment.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleUber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleTechnology for Marketing 2025 carried one clear message: marketers are done with noise, they want results. From simplifying martech to rethinki...
View articleIn this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strate...
View articleExplosive E-Commerce Growth and Loyal Fans ThirdLove has quietly become a powerhouse in online intimate apparel, with its e-commerce revenues surgin...
View articleStructured data gives marketers the clarity to make informed decisions and turn raw information into actionable insights. Read More...
View article
The rise of mobile and handheld devices will only increase this further