Bud Light Sponsors ESPN Online Game

Sporting events and beer go together pretty well

Sporting events and beer go together pretty well. Now ubiquitous sports sponsor Bud Light will sponsor part of ESPN’s re-launched casual games destination. In addition to baseball, basketball, air hockey, and bowling games, ESPN Arcade offers a game in which players decipher differences between two seemingly identical photos (like the photo-based game you may have played in your local bar, but in this case, the photo subjects keep their clothes on.)

Bud Light will add its branding to the “ESPN Zoom” game, available both online and in the free mobile app.


Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource