Building the ad agency of the future: The ClickZ Podcast with Mary Keane-Dawson
Join Mary Keane-Dawson, digital maven, entrepreneur and business mentor, and Tim Flagg as they discuss how the advertising industry needs to adapt in order to remain accountable and cost effective in the age of big data and mobile first consumers.
Together, they look at why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. They also take a microscope to the issue of trust and transparency in an age of big data, AI and new technology.
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