Burberry dominates social media during London Fashion Week

London Fashion Week, or #LFW as those micro-reporting on the event via social media may write, represents a battle online as well as on the cat-walk, and a new report reveals luxury brand Burberry has pipped its rivals to the post to become the most mentioned brand this week.

Research conducted by Salesforce Radian6 has revealed that Burberry was mentioned in a total of 33,492 posts, generating the most buzz both on day four and being the most-mentioned out of all the brands at LFW so far.

Apparently recruiting Cara Delevingne into the catwalk line-up was also a fantastic decision for the Burberry’s online campaign, as the model was mentioned in over 2,800 posts referring to the luxury brand.

By utilising social media such as Instagram, Pinterest and Vine to provide content, and streaming the event via Twitter and its website, Burberry has been able to retain a lead over its rivals. This activity, coupled with its partnership with Apple to promote the new IPhone 5C during the event, allowed Burberry to exemplify just how to own London Fashion Week, on and off the catwalk.