Cadillac Pitches Its Web Address in Times Square

Cadillac signed an extended lease for advertising signs in New York City’s Times Square, and will promote its Web site as well as vehicle brands there.

For the next three years, Cadillac ads will be visible on 2 Times Square at the corners of 47th Street, Broadway and Seventh Avenue.

Although neither Cadillac nor Sherwood Outdoor in New York, which oversees ad sales for 2 Times Square, would discuss the terms, The New York Times said it is estimated that Cadillac is paying $1 million to $1.5 million annually to lease the space.

There are six signs for Cadillac at the site, now pitching the Evoq roadster concept car and the brand’s Web site.

The Cadillac display may be supplemented at some point with a metal version of the brand’s crest, car headlights that would illuminate and even actual vehicles, mounted on a concrete platform on the roof of the structure, the Times said.