Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming...
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View articleA tale of two companies with online reputation problems in China. Read More...
View articleMichael Zung will head up the digital marketing services firm that will do business under the name, Bite Communications, a public relations agency. Re...
View articleWhat marketers can learn from the frenzy over the Octopus Rewards programme. Read More...
View articleOur goal is to serve you, as marketers in Asia Pacific, with the most up-to-date insights and best practices about digital marketing and advertising. ...
View articleNew tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Rea...
View articleMany hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at...
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