McDonald's comes over all digital with launch of online game and social media campaign
Acquisition

McDonald's comes over all digital with launch of online game and social med...

12y Lucy Smeddle

McDonald's comes over all digital with launch of o...

Following in the footsteps of fellow fast-food giant KFC, McDonalds has enlisted the help of digital experts to promote its latest menu offers, launch...

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British Gas experiences social media nightmare with live Twitter Q&A
Acquisition

British Gas experiences social media nightmare with live Twitter Q&A

12y Lucy Smeddle

British Gas experiences social media nightmare wit...

Here's a hint: After making an announcement about massive price-hikes, be prepared for the onslaught of a disgruntled British public. Read More...

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KFC targets young adults with new mobile game
Acquisition

KFC targets young adults with new mobile game

12y Lucy Smeddle

KFC targets young adults with new mobile game

Fast-food chain KFC has come over all digital in its latest campaign, launching a new mobile game aimed at young adults in Australia in a bid to enhan...

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Barclaycard gets romantic in latest campaign
Acquisition

Barclaycard gets romantic in latest campaign

12y Lucy Smeddle

Barclaycard gets romantic in latest campaign

Lost love, heartache, a yearning for someone you've never properly met... we've all felt it before, and Barclaycard's latest promotion for its Freedom...

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Pepsico's digitally-powered vegatable patch hits a dull note
Acquisition

Pepsico's digitally-powered vegatable patch hits a dull note

12y Lucy Smeddle

Pepsico's digitally-powered vegatable patch hits a...

An innovative campaign created to bridge the gap between online and real-life communities, Pepsico's vegetable patch that launched in Chicago this sum...

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Prankvertising: marketing gold or a shock too far?
Acquisition

Prankvertising: marketing gold or a shock too far?

12y Lucy Smeddle

Prankvertising: marketing gold or a shock too far?

In a bid to think up exciting and creative videos that may just - touch wood - go viral, a growing trend has emerged in the advertising industry that ...

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Beer brands harness the powers of digital marketing
Acquisition

Beer brands harness the powers of digital marketing

12y Lucy Smeddle

Beer brands harness the powers of digital marketin...

In a bid to combat falling pub sales and growing competition, a number of innovative beer brands have taken to the internet to drive buzz for their pr...

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Dodge 'stays classy' with the help of Ron Burgundy in new online ads
Acquisition

Dodge 'stays classy' with the help of Ron Burgundy in new online ads

12y Lucy Smeddle

Dodge 'stays classy' with the help of Ron Burgundy...

A much-loved hero from one of the most quoted films of all times, 'Anchorman: The Legend of Ron Burgundy', has publicly endorsed Chrysler’s new 2014 D...

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New GoPro ad goes viral with the help of a kitten-saving fireman
Acquisition

New GoPro ad goes viral with the help of a kitten-saving fireman

12y Lucy Smeddle

New GoPro ad goes viral with the help of a kitten-...

GoPro's marketing and advertising team deserves a round of applause for the video company's latest campaign video, which features a fireman with a HD ...

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Netflix teams up with students in a bid to boost online presence
Acquisition

Netflix teams up with students in a bid to boost online presence

12y Lucy Smeddle

Netflix teams up with students in a bid to boost o...

In a bid to enhance its online reputation, internet streaming service Netflix has launched a new student ambassador programme in the UK and Ireland th...

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Confused.com launches new ad via Instagram
Acquisition

Confused.com launches new ad via Instagram

12y Lucy Smeddle

Confused.com launches new ad via Instagram

Price-comparison site Confused.com has embraced the digital age, choosing to whet its audiences' appetites by premiering a taster of its latest campai...

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Advertisers continue love affair with chickens in new LG ad
Acquisition

Advertisers continue love affair with chickens in new LG ad

12y Lucy Smeddle

Advertisers continue love affair with chickens in ...

After reporting on Mercedes Benz's recent love affair with the winged creature in a recent ad promoting the car brand's Magic Body Control technology,...

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Daily Mail advertisers under pressure as Miliband controversy continues
Acquisition

Daily Mail advertisers under pressure as Miliband controversy continues

12y Lucy Smeddle

Daily Mail advertisers under pressure as Miliband ...

After publishing accusatory stories against the late Ralph Miliband, a famous socialist and father of Labour Party Leader, Ed, The Daily Mail has face...

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Coca-Cola 'rolls out happiness' in latest campaign
Acquisition

Coca-Cola 'rolls out happiness' in latest campaign

12y Lucy Smeddle

Coca-Cola 'rolls out happiness' in latest campaign

As part of its recent "Where will happiness strike next?" project, Coca-Cola has released a new online ad revealing how it successfully brought some c...

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Joanna Lumley dons a beard for new Sky campaign
Acquisition

Joanna Lumley dons a beard for new Sky campaign

12y Lucy Smeddle

Joanna Lumley dons a beard for new Sky campaign

Sky has employed the use of national treasure Joanna Lumley for its latest campaign promoting its TV box set service. The ads will see Lumley imperson...

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Mercedes gets help from chickens in latest campaign
Acquisition

Mercedes gets help from chickens in latest campaign

12y Rebecca Horsley

Mercedes gets help from chickens in latest campaig...

Car manufacturer Mercedes-Benz has decided to get help from a couple of very unlikely friends for its most recent Intelligent Drive campaign, which pr...

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New Adobe ad pokes fun at confused digital marketing strategies
Acquisition

New Adobe ad pokes fun at confused digital marketing strategies

12y Lucy Smeddle

New Adobe ad pokes fun at confused digital marketi...

The advert comes with a 'WARNING: Keep advertising out of the reach of children' label attached. Check it out here. Read More...

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Ryanair embraces digital marketing with new revamp
Acquisition

Ryanair embraces digital marketing with new revamp

12y Lucy Smeddle

Ryanair embraces digital marketing with new revamp

Low-cost airline Ryanair has finally jumped on the digital bandwagon to reveal a new website and digital marketing strategy, which sees the company ma...

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New site launched by Centaur Media aims to link marketers with celebrities
Acquisition

New site launched by Centaur Media aims to link marketers with celebrities

12y Lucy Smeddle

New site launched by Centaur Media aims to link ma...

Celebrity Intelligence, a new website aimed at marketers looking to give their brand a celebrity edge, has been launched by Centaur Media this week. R...

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New Virgin Mobile USA ad offers tailored viewing with blink-detecting technology
Acquisition

New Virgin Mobile USA ad offers tailored viewing with blink-detecting techn...

12y Lucy Smeddle

New Virgin Mobile USA ad offers tailored viewing w...

In a bid to offer viewers a more unique and personal YouTube experience, Virgin Mobile USA has introduced advanced face and motion detectors technolog...

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Chipotle releases awesome film to promote new iOS game
Acquisition

Chipotle releases awesome film to promote new iOS game

12y Lucy Smeddle

Chipotle releases awesome film to promote new iOS ...

Having already racked up over 4 million YouTube views within just a few days, Chipotle's new online ad, part of a wider promotion surrounding its late...

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Nivea social media campaign launches alongside London Fashion Week
Acquisition

Nivea social media campaign launches alongside London Fashion Week

13y Lucy Smeddle

Nivea social media campaign launches alongside Lon...

Nivea has launched a social media campaign just in time for London Fashion Week for its new limited edition range of Nivea Soft moisturiser pots, desi...

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Romanian Coke ad merges Twitter and TV advertising
Acquisition

Romanian Coke ad merges Twitter and TV advertising

13y Lucy Smeddle

Romanian Coke ad merges Twitter and TV advertising

In a bid to connect the often separate worlds of TV and online advertising, an innovative ad created by Coca-Cola and aired in Romania used software t...

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TSB bank relaunches with £30m campaign
Acquisition

TSB bank relaunches with £30m campaign

13y Lucy Smeddle

TSB bank relaunches with £30m campaign

A newly re-branded TSB, once Lloyds TSB and Cheltenham & Gloucester (C&G), is to launch this week, with a campaign made up of print, outdoor a...

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LG's meteor ad goes viral
Acquisition

LG's meteor ad goes viral

13y Rebecca Horsley

LG's meteor ad goes viral

Think you once had a nerve-racking interview? Check out LG Electronics' latest advertising campaign, which sees job applicants to their Chile office e...

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Samsung channels James Bond with new Galaxy Gear smartwatch
Acquisition

Samsung channels James Bond with new Galaxy Gear smartwatch

13y Lucy Smeddle

Samsung channels James Bond with new Galaxy Gear s...

From Q's inventions in James Bond films to the futuristic gadgets imagined in Star Trek, most of us still find the idea of an intelligent digital watc...

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Google makes 'unexpected' decision to brand Android software with KitKat's name
Acquisition

Google makes 'unexpected' decision to brand Android software with KitKat's ...

13y Lucy Smeddle

Google makes 'unexpected' decision to brand Androi...

The search engine giant's decision to name its latest dessert-themed Android OS after a Nestle product was met with confusion by many tech commentator...

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