One for the ladies as well as the guys, the final episode of Heineken's new online Dropped campaign sees two men handcuffed together on a deserted bea...
View articleAs part of a wider £12m marketing push to spread the word of food brand Knorr in the UK, its owner Unilever is creating an online portal to recruit fe...
View articleThe Advertising Standards Authority has banned an ad on the social media site that compared Pot Noodle's Piri Piri flavour pot to photo of a model in ...
View articleNike's new online ad for its 'Possibilities' campaign became an overnight viral success this week, amounting over 1.3 million YouTube hits in 24 hours...
View articleCar giant MINI is to harness digital technology with the launch of an inventive new outdoor billboard campaign that aims to “recognise” other MINI dri...
View articleIn a bid to drive more traffic to its revamped website and enhance its 'fun' brand, popular food chain Pizza Hut is to make more use of digital techno...
View articleTaiwanese smartphone and tablet creator HTC has employed Hollywood's highest-paid actor, Robert Downey Jnr, to head its new campaign that aims to emph...
View articleA new campaign launched by Unilever brand Marmite which includes a 90 second TV advert has caused controversy among many who have taken offence to its...
View articleIn a move to reach more adults and ethnic groups, The Change4Life anti-obesity marketing initiative is due to be revamped. Read More...
View articleCo-founder of BrewDog, James Watt, didn't pull any punches in letting the Advertising Standards Authority know exactly what the company thought of the...
View articleIn a bid to show off both their creativity and flexibility, brands have been adapting their online ads to pay homage to the latest member of the Royal...
View articleThe Advertising Standards Authority (ASA) has ruled that the new YouTube advert, which features women in their underwear, objectifies women, and has b...
View articleSocial media giant Twitter has announced it will be experimenting with a new way of enhancing the effectiveness of promoted Tweets, by allowing brands...
View articleIn a move to connect with consumers on more of a personal level, Nokia has announced it will be re-jigging its marketing focus to concentrate more hea...
View articleAccording to new research from video technology company Unruly, video sharing app Vine now has over 13 million users and the number of Vine tweets pos...
View articleBIMA, the British Interactive Media Association, has begun utilising popular meme's in their new marketing campaign to promote the future BIMA awards....
View articleDespite recent controversy surrounding brands and misplaced adverts online, Facebook's success in becoming a mainstream advertising channel for small ...
View articleBBC iPlayer has unveiled a cat-inspired social media strategy to increase its digital audience, because, you know, people love cats... Read More...
View articleIn a bid to be the loudest voice on the internet to take advantage of brand ambassador Beyonce's UK tour and promote their own online competition, @Pe...
View articleYahoo! has confirmed that it will be purchasing the five-year-old blogging site Tumblr for $1.1bn (£723m). Read More...
View articleIn order to maintain its lead over main competitor Coca-Cola, Pepsi is aiming to capitalise on emerging mobile and social media marketing channels to ...
View articleSpotter, a social-media monitoring service focused on offering companies insight into their digital marketing strategies through its monitoring and an...
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