DOJ Asks Google for More Information on AdMeld Buy
Data insights

DOJ Asks Google for More Information on AdMeld Buy

15y Kate Kaye

DOJ Asks Google for More Information on AdMeld Buy

Google said it isn't surprised by the request. Read More...

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The Evolving World of Audience Targeting
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The Evolving World of Audience Targeting

15y Rob Graham

The Evolving World of Audience Targeting

New ways to reach the right person with the right message at the right time for the right price. Read More...

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Lawmakers Question Groupon on Privacy
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Lawmakers Question Groupon on Privacy

15y Kate Kaye

Lawmakers Question Groupon on Privacy

Congressmen sent Groupon a letter asking about firm's privacy policy changes. Read More...

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Changing Shape: How Device Selection May Indicate User Intent
Data insights

Changing Shape: How Device Selection May Indicate User Intent

15y Andrea Fishman

Changing Shape: How Device Selection May Indicate ...

As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingl...

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DAA Behavioral Icon Risks Irrelevance
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DAA Behavioral Icon Risks Irrelevance

15y Jack Marshall

DAA Behavioral Icon Risks Irrelevance

Icon is appearing in non-behaviorally targeted ads. Read More...

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Obama Administration Wants Privacy Rule to Work Worldwide
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Obama Administration Wants Privacy Rule to Work Worldwide

15y Kate Kaye

Obama Administration Wants Privacy Rule to Work Wo...

Commerce Department wants privacy legislation to influence regulations worldwide. Read More...

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Does Your Brand Know How to Dance?
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Does Your Brand Know How to Dance?

15y Rob Graham

Does Your Brand Know How to Dance?

Three factors to consider when making a decision to put your brand in front of an audience. Read More...

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FTC Intensifies Mobile Privacy Focus
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FTC Intensifies Mobile Privacy Focus

15y Kate Kaye

FTC Intensifies Mobile Privacy Focus

Educates consumers on mobile app privacy, questions need for mobile do-not-track. Read More...

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As FTC Probes, a Timeline of Google Antitrust Investigations Past
Data insights

As FTC Probes, a Timeline of Google Antitrust Investigations Past

15y Kate Kaye

As FTC Probes, a Timeline of Google Antitrust Inve...

A look back at Google's antitrust investigation history as FTC probes the search giant. Read More...

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DAA Prepares Self-Regulatory Guidelines for Mobile Targeting
Data insights

DAA Prepares Self-Regulatory Guidelines for Mobile Targeting

15y Jack Marshall

DAA Prepares Self-Regulatory Guidelines for Mobile...

Body also hopes to export its program and icon globally. Read More...

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The 7 Primary Differences Between Search and Display
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The 7 Primary Differences Between Search and Display

15y Jeff Green

The 7 Primary Differences Between Search and Displ...

Worried that display will go the way of search, with Google taking over? It won't. The market dynamics are just too different. Read More...

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Proposed Law Could Affect Location Based Ads
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Proposed Law Could Affect Location Based Ads

15y Jack Marshall

Proposed Law Could Affect Location Based Ads

Bill calls for user consent for location-based ads. Read More...

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Beyond the Sale: Using Targeting to Increase Retention and Social Engagement
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Beyond the Sale: Using Targeting to Increase Retention and Social Engagemen...

15y Andrea Fishman

Beyond the Sale: Using Targeting to Increase Reten...

Three considerations for extending targeting and engagement tactics beyond the sale. Read More...

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Planning Paid Media Beyond an Impression or Click
Data insights

Planning Paid Media Beyond an Impression or Click

15y Amy Manus

Planning Paid Media Beyond an Impression or Click

Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Read More...

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Behavioral Icon Appears in Political Ads
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Behavioral Icon Appears in Political Ads

15y Kate Kaye

Behavioral Icon Appears in Political Ads

Online ads from political advertisers have begun featuring the Ad Choices icon. Read More...

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5 Things That All Digital Marketers Should Know About Audience Targeting
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5 Things That All Digital Marketers Should Know About Audience Targeting

15y Rob Graham

5 Things That All Digital Marketers Should Know Ab...

Best practices that will help you gain a better understanding of the targeting landscape. Read More...

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U.K. Delays E.U. Cookie Law Enforcement
Data insights

U.K. Delays E.U. Cookie Law Enforcement

15y Jack Marshall

U.K. Delays E.U. Cookie Law Enforcement

Regulators won't require consent for cookie placement until May 2012. Read More...

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New Cookie Law Creates Confusion in E.U.
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New Cookie Law Creates Confusion in E.U.

15y Jack Marshall

New Cookie Law Creates Confusion in E.U.

E.U. member states expected to miss May 26 deadline for implementation of new online privacy law. Read More...

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DAA Steps Up Enforcement of Self-Regulatory Program
Data insights

DAA Steps Up Enforcement of Self-Regulatory Program

15y Jack Marshall

DAA Steps Up Enforcement of Self-Regulatory Progra...

Better Business Bureau has contacted over 100 companies to test compliance. Read More...

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Growing Scrutiny of Mobile Data Collection
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Growing Scrutiny of Mobile Data Collection

15y Jack Marshall

Growing Scrutiny of Mobile Data Collection

Regulators in the U.S. and Europe are studying location data collection. Read More...

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Privacy Bills: Which One Would Ad Industry Choose?
Data insights

Privacy Bills: Which One Would Ad Industry Choose?

15y Kate Kaye

Privacy Bills: Which One Would Ad Industry Choose?

A breakdown of the six online privacy bills and what they call for. Read More...

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IAB Europe Expands Through EIAA Merger
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IAB Europe Expands Through EIAA Merger

15y Jack Marshall

IAB Europe Expands Through EIAA Merger

European online ad bodies combine to form single industry voice. Read More...

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Transform Site Search
Data insights

Transform Site Search

15y Andrea Fishman

Transform Site Search

Three keys to enhancing results presentation and relevancy. Read More

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Two More Online Privacy Bills to Hit Congress
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Two More Online Privacy Bills to Hit Congress

15y Kate Kaye

Two More Online Privacy Bills to Hit Congress

Another do-not-track bill is expected in the U.S. Senate soon, while in the House, a new draft bill tackles young people's data. Read More...

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Retargeting - 3 Approaches for Advertisers
Data insights

Retargeting - 3 Approaches for Advertisers

15y Rob Graham

Retargeting - 3 Approaches for Advertisers

While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Read More...

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South Korea Police Investigate Google's Mobile Ad Unit
Data insights

South Korea Police Investigate Google's Mobile Ad Unit

15y Zachary Rodgers

South Korea Police Investigate Google's Mobile Ad ...

Cybercrime cop says AdMob may have tracked personal location info without approval. Read More...

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Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding
Data insights

Yahoo Hopes Data Retention Change Will Stop Search Share Bleeding

15y Jack Marshall

Yahoo Hopes Data Retention Change Will Stop Search...

Company hopes holding search data for six times longer will strengthen its products. Read More...

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