Lexus hopes the interactive site comes across as a bold and exciting introduction to its 2014 IS sedan. Read More...
View articleAdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Rea...
View articleIn a dramatic move that will change the global ad industry as we know it, Omnicom Group and Publicis Groupe will merge to become the world's largest a...
View articleThe brand is trying to capitalize upon a popular e-card, hashtag and YouTube video. Read More...
View articleIn order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...
View articleUtilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Read More...
View articleGoogle research shows that back-to-school online shopping behavior has begun earlier than ever. Read More...
View articleThe promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Read...
View articleAccording to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Read More...
View articleThe second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue s...
View articleThe cat food brand has launched a Pinterest promotion to push an extended line of cat food with cheddar. Read More...
View articleCan small businesses still compete with the Goliaths of the world for consumers' loyalty? Read More...
View articleThe site, EnvironmentallySexy.com, is supposed to educate consumers about electric car ownership in a fun way. Read More...
View articleMany direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...
View articleThe campaign, which celebrates the return of the brand's snack cakes on July 15, includes a Vine/Instagram video initiative, as well as an interactive...
View articleThe brand, which says it manufactures the most popular sausage in the U.S., has created a music video and karaoke contest to appeal to grilling enthus...
View articleThe 20th anniversary promotion includes 20 puzzles over 20 days, along with video clues from the brand's famous friends. Read More...
View articleIt's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ...
View articleModern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who...
View articleIf your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Read More...
View articleMore than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising pa...
View articleAdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Read More...
View articleThe live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos. Read More...
View articleMarketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are ...
View articleWhile other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Read More...
View articleWith 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new pros...
View article