Don't hesitate to write copy that sells online, or your visitors will get confused. If they're just browsing, they can filter out the sales patter. If...
View articleScooters may be getting all the attention (and sales) these days, but there are other cool 21st-century transportation devices on the market (or just ...
View articleOnline filing, tax software and visits to tax-related Web sites are all among the tools taxpayers use to make life a little easier leading up to April...
View articleThe Internet's impact on at least one aspect of commercial life bears a remarkable resemblance to the telegraph's impact on the same: That earlier "re...
View articleConsumers who spend at least 30 hours per week online, and consumers who access the Internet on their PC while watching TV exhibit a greater interest ...
View articleSo HTML's losing steam? Don't believe it. Despite what HTML naysayers say, Kim's finding that HTML messages consistently return stronger results than ...
View articleSmall companies without a marketing budget frequently have a family member or friend design their Web site. This means they may not realize the full p...
View articleFor B2B marketers, Internet marketing is emerging as an inevitable way of doing business, but it's your audience that drives the effectiveness of dire...
View articleNot only is fraud widespread in affiliate marketing, it comes in all shapes and sizes, from pimply 13-year-olds to sophisticated crime rings. Luckily,...
View articleIn a few years, one-third of the online population will be in Asia-Pacific. If your company has a Web site but no global initiative, you'd better star...
View articleE-mail is among the reasons the U.S. Postal Service may consider canceling Saturday delivery, but studies by United Messaging and Pitney Bowes found a...
View articleConsumers want simplicity, speed, and convenience. They come to your site to find information. Make life easy for them, and they'll thank you with the...
View articleNapter's best days may be behind it, but that doesn't spell the end for online music. According to Jupiter Media Metrix, better content delivery is dr...
View articleMost Web sites look like index pages from the New York Stock Exchange. Soon, though, women will be making their mark, and the male-dominated view of c...
View articleB2B Internet commerce in the Asia/Pacific region reached $96.8 billion in 2000, which was 22 percent of the worldwide total of $433.3 billion, accordi...
View articleAs email offerings get richer and richer, marketers need to do a lot more homework. Tom gives tips on what to ask when planning aneffective rich media...
View articleHow do you know your search engine optimization campaign is a winner? According to Newell, generate compelling and useful keywords and key phrases, an...
View articleRunning a B2B email campaign is a big production. The time from email to sale is long and the process complex, requiring the input and integration of ...
View articleThere was no Internet in Harper Lee's time, but her Atticus Finch knew some timeless truths. Take his advice. Stand in your customers' shoes, and take...
View articleSay it ain't so... Major League Baseball wants to charge for Webcasts of games. Bad call. Instead, it should let advertisers slip a sales pitch or two...
View articleDoing business on the Internet is harder than ever. And it's more crucial than ever to establish your brand. How to get there from here? Follow Jeffre...
View articleHold on, folks, Peter has more war stories about bosses from Hell. These anecdotes should help you keep your sense of humor in the middle of this unce...
View articleBy 2003, online travel buying will generate $25.6 billion, according to Gomez, Inc., representing a fivefold increase since 1999. It also means that t...
View articleLocal area networks are increasingly going wireless, and not just at the office. Sales of wireless home networking gear helped the home network market...
View articleHow can your company prepare for bad news if it doesn't even know what to expect? Well, with Neil's rainy-day hints, dealing with disaster just got ea...
View articleWeb commerce was once expected to lead to disintermediation -- the classic "cutting out the middleman." But it hasn't been that simple. Still, there m...
View articleResidential DSL users are spending an average of 25 hours per week online, according to a feel-good study by DSL provider SBC Communications. But the ...
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