If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus ...
View articleThe retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Finally, retail...
View articleThe growing accessibility of third-party data is changing the way retailers do business. But what does it mean for the future of ecommerce? Read More...
View articleCynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...
View articleFor years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...
View articleEcommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and thei...
View articleAs simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...
View articleThanks to a newly-announced partnership with Dunkin' Donuts, Waze users will soon be able to order their favorite drink or food item as they hit the r...
View articleDeep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era...
View articleB2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...
View articleFacebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled wi...
View article“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...
View articleThe advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects ...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleOnline presence requires a lot of work. Your team has to be keeping an eye on search rankings, competitors, security, web mentions, website performanc...
View articleEmail marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we...
View articleTwo weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...
View articleEvery year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...
View articleFor the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from mu...
View articleThe internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few click...
View articleThe companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...
View articleGeorge Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the ad...
View articleWeb push notifications are an interesting addition to the marketing mix. To help you understand what they mean for you, we've put together a guide wit...
View articleAccording to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retai...
View articleSocial media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...
View articleVideo performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...
View articlePreviously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...
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