Four steps for winning the inbox with email automation
Automation

Four steps for winning the inbox with email automation

10y Cynthia Price

Four steps for winning the inbox with email automa...

Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...

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Stats of the Week: Mobile ad revenue, mobile ad blocking
Display Advertising

Stats of the Week: Mobile ad revenue, mobile ad blocking

10y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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Three steps to nailing the customer journey
Ecommerce

Three steps to nailing the customer journey

10y Leonie Mercedes

Three steps to nailing the customer journey

No matter the size of your online retail company, what customers will remember most about buying from you is how the experience made them feel. We bri...

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Eight valuable PPC tips for ecommerce sites
Ecommerce

Eight valuable PPC tips for ecommerce sites

10y Mark Haupt

Eight valuable PPC tips for ecommerce sites

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increas...

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When will responsive websites respond to user context?
Ecommerce

When will responsive websites respond to user context?

10y Andy Favell

When will responsive websites respond to user cont...

Think about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly. Read More...

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Can a pure-play online fragrance brand succeed?
Ecommerce

Can a pure-play online fragrance brand succeed?

10y Al Roberts

Can a pure-play online fragrance brand succeed?

If Phlur, a new fragrance company, has its way, men and women trying to smell good won’t have to leave their homes, or even open their noses to ...

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Keeping the right balance of "person" in "personalization"
Data insights

Keeping the right balance of "person" in "personalization"

10y Mike O'Brien

Keeping the right balance of "person" in "personal...

Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...

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Bored of Google? Here's 10 other search engines to try
Media

Bored of Google? Here's 10 other search engines to try

10y Graham Charlton

Bored of Google? Here's 10 other search engines to...

Google’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to...

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A checklist for mid-year marketing mania
Strategies

A checklist for mid-year marketing mania

10y Catherine Magoffin

A checklist for mid-year marketing mania

The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn't sneak up on you...

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EU referendum and online gambling: who's winning the search battle?
Paid Search

EU referendum and online gambling: who's winning the search battle?

10y Graham Charlton

EU referendum and online gambling: who's winning t...

This week’s EU referendum has produced a lot of debate of course, but it’s also become a major online betting event. The value of bets on ...

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Should brands ever use 'do not reply' email addresses?
Email

Should brands ever use 'do not reply' email addresses?

10y Graham Charlton

Should brands ever use 'do not reply' email addres...

No reply email addresses are a frequent source of irritation to consumers, but is there every a reason to use this on your emails?  In this post IR...

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How retailers can improve the customer journey online and in-store
Ecommerce

How retailers can improve the customer journey online and in-store

10y Christopher Ratcliff

How retailers can improve the customer journey onl...

According to The Digital High Street 2020 Report, more than £150bn of retail sales are now influenced by digital. The same report also suggests that r...

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Five ways sales can work with marketing for better results
Asia

Five ways sales can work with marketing for better results

10y Sophie Loras

Five ways sales can work with marketing for better...

Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...

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The ultimate guide to ecommerce business models
Ecommerce

The ultimate guide to ecommerce business models

10y Rebecca Sentance

The ultimate guide to ecommerce business models

Since the first online shopping system was demonstrated in 1979, ecommerce has been constantly growing and diversifying. Now, what we think of as R...

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Heavy social media use correlates with mobile shopping: stats
Ecommerce

Heavy social media use correlates with mobile shopping: stats

10y Graham Charlton

Heavy social media use correlates with mobile shop...

Mobile commerce is starting to become habitual, according to a new survey, with 2.5m people in the UK making a purchase on a daily basis. If we just t...

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Six omnichannel retailing lessons from Dr. Martens, UGG and VIP.com
Asia

Six omnichannel retailing lessons from Dr. Martens, UGG and VIP.com

10y Sophie Loras

Six omnichannel retailing lessons from Dr. Martens...

How can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia...

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How does Pandora know its users so well?
Data insights

How does Pandora know its users so well?

10y Mike O'Brien

How does Pandora know its users so well?

With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person ...

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How do you measure and improve customer loyalty?
Ecommerce

How do you measure and improve customer loyalty?

10y Graham Charlton

How do you measure and improve customer loyalty?

What makes a loyal customer? And how do you identify and measure these customers?  While marketers often tend to focus on acquisition, it’s impo...

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Five of the most exciting digital innovations in grocery retail
Data insights

Five of the most exciting digital innovations in grocery retail

10y Dev Mehta

Five of the most exciting digital innovations in g...

Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...

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A handy guide to optimising content marketing for mobile
Content

A handy guide to optimising content marketing for mobile

10y Gerald Murphy

A handy guide to optimising content marketing for ...

A responsive website is not a mobile strategy. There have been lots of re­cent articles on mobile and more and more of us are getting on-board but how...

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11 of the smoothest ecommerce checkouts on the web
Ecommerce

11 of the smoothest ecommerce checkouts on the web

10y Graham Charlton

11 of the smoothest ecommerce checkouts on the web

Ecommerce checkouts are where much of the action happens for retailers, so which sites do this well and which need to improve?  With contributions fro...

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Should publishers and content marketers be playing the platform game?
Content

Should publishers and content marketers be playing the platform game?

10y Rebecca Sentance

Should publishers and content marketers be playing...

The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about ...

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Tips to boost B2C sales into China using Alibaba
Asia

Tips to boost B2C sales into China using Alibaba

10y Sophie Loras

Tips to boost B2C sales into China using Alibaba

How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...

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Three ways to manage successful inter-agency relationships
Strategies

Three ways to manage successful inter-agency relationships

10y Lisa Henderson

Three ways to manage successful inter-agency relat...

Digital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relat...

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Better email acquisition is key for big data success
Email

Better email acquisition is key for big data success

10y Ryan Phelan

Better email acquisition is key for big data succe...

Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...

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Why retail needs to be prepared for digital transformation
Digital Transformation

Why retail needs to be prepared for digital transformation

10y Rebecca Sentance

Why retail needs to be prepared for digital transf...

Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Int...

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#ClickZChat: What makes a great M-Commerce experience?
Ecommerce

#ClickZChat: What makes a great M-Commerce experience?

10y Matt Owen

#ClickZChat: What makes a great M-Commerce experie...

It’s easy to forget just how young the idea of ‘mobile marketing’ actually is. Pre-2007 it mainly consisted of text messages and the occasionally unwa...

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