Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...
View articlePandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...
View article"Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile a...
View articleToday, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Read More...
View articleThe proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consume...
View articleToo many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...
View articleFacebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...
View articleSince so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to o...
View articleWith more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...
View articleBuilding out call center processes and marketing automation techniques can provide exponential benefits for your company. Read More...
View articleRe-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you...
View articleAn industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter r...
View articleIn its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big facto...
View articlePeople have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...
View articleDoritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...
View articleIn this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to bui...
View articleIAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos th...
View articleIn this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...
View articleCombining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...
View articleAt Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...
View articleHow are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...
View articleAt Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...
View articleThe snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Read More...
View articleAOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...
View articleThree of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...
View articleConsumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...
View articleThe e-commerce giant is reportedly working on a mobile app called “On My Way” to speed up delivery. Read More...
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