8% of U.S. Adults Own Tablet Devices
Audience

8% of U.S. Adults Own Tablet Devices

15y Jack Marshall

8% of U.S. Adults Own Tablet Devices

Uptake slows compared with e-readers Read More

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Mobile News: Mixpo and Greystripe Launch Mobile Video Ads
Media

Mobile News: Mixpo and Greystripe Launch Mobile Video Ads

15y Jack Marshall

Mobile News: Mixpo and Greystripe Launch Mobile Vi...

Also, Nokia announces focus on location-based services. Read More...

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DAA Prepares Self-Regulatory Guidelines for Mobile Targeting
Data insights

DAA Prepares Self-Regulatory Guidelines for Mobile Targeting

15y Jack Marshall

DAA Prepares Self-Regulatory Guidelines for Mobile...

Body also hopes to export its program and icon globally. Read More...

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Location-Based Mobile Ad Spend to Quadruple by 2015
Media

Location-Based Mobile Ad Spend to Quadruple by 2015

15y Jack Marshall

Location-Based Mobile Ad Spend to Quadruple by 201...

Local ads will account for lion's share of mobile ad investment, says BIA/Kelsey. Read More...

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There's No Such Thing as the Mobile Web
Media

There's No Such Thing as the Mobile Web

15y Andrew Solmssen

There's No Such Thing as the Mobile Web

As soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Read More...

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Kelloggs Drives Thousands from Cereal Box to Mobile Video
Media

Kelloggs Drives Thousands from Cereal Box to Mobile Video

15y Susan Kuchinskas

Kelloggs Drives Thousands from Cereal Box to Mobil...

Crunchy Nut campaign has generated more than 40,000 QR scans. Read More...

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Mobile Developments in Government Agencies [Video]
Media

Mobile Developments in Government Agencies [Video]

15y Tim McLaughlin

Mobile Developments in Government Agencies [Video]

How to design for multiple devices and how to incorporate content into websites that use mobile web technology. Read More...

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Is Mobile Web Marketing Dead Due To Mobile Apps?
Asia

Is Mobile Web Marketing Dead Due To Mobile Apps?

15y Joshua Maa

Is Mobile Web Marketing Dead Due To Mobile Apps?

Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Read More...

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Proposed Law Could Affect Location Based Ads
Data insights

Proposed Law Could Affect Location Based Ads

15y Jack Marshall

Proposed Law Could Affect Location Based Ads

Bill calls for user consent for location-based ads. Read More...

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TapAd Brings Retargeting to Mobile
Media

TapAd Brings Retargeting to Mobile

15y Jack Marshall

TapAd Brings Retargeting to Mobile

Firm hopes to replicate success of desktop retargeting across other devices. Read More...

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Metrics to Optimise Mobile Campaigns
Asia

Metrics to Optimise Mobile Campaigns

15y Darren Yan

Metrics to Optimise Mobile Campaigns

While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns. Read More...

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Search is Dead! Long Live Search!
Analytics

Search is Dead! Long Live Search!

15y Joe Nguyen

Search is Dead! Long Live Search!

Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Read More...

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Mobile Web Advertisers Double
Media

Mobile Web Advertisers Double

15y Jack Marshall

Mobile Web Advertisers Double

Also in mobile: rising spend from retailers; most use devices while watching TV. Read More...

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Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV
Data insights

Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV

15y Jack Marshall

Two-Thirds of Smartphone and Tablet Owners Use The...

Tablets are used mainly in the home, smartphones across a range of situations. Read More...

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Marketers Still Finding Their Feet With Tablets
Media

Marketers Still Finding Their Feet With Tablets

15y Jack Marshall

Marketers Still Finding Their Feet With Tablets

Tablet marketing remains in its infancy, but lessons are being learned. Read More...

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Mobile Web or Mobile Apps? Both, Execs Say
Media

Mobile Web or Mobile Apps? Both, Execs Say

15y Jack Marshall

Mobile Web or Mobile Apps? Both, Execs Say

Marketers must embrace both channels to mirror consumer behavior. Read More...

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Android U.S. Smartphone Growth Continues
Data insights

Android U.S. Smartphone Growth Continues

15y Jack Marshall

Android U.S. Smartphone Growth Continues

RIM's share of subscribers continues to plummet. Read More...

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McDonald's Installs Interactive 'Pong' Billboard in Sweden
Media

McDonald's Installs Interactive 'Pong' Billboard in Sweden

15y Jack Marshall

McDonald's Installs Interactive 'Pong' Billboard i...

Fuses mobile with out-of-home for innovative mobile coupon campaign. Read More...

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Six Flags Runs Mobile Campaign for Ask.com
Media

Six Flags Runs Mobile Campaign for Ask.com

15y Christopher Heine

Six Flags Runs Mobile Campaign for Ask.com

2010 test leads to summer-long effort. Read More

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Social Sharing - Moving Beyond the 'Like' Button
Media

Social Sharing - Moving Beyond the 'Like' Button

15y Jason Dempsey

Social Sharing - Moving Beyond the 'Like' Button

A look at new location-based services and apps that reward and help people. Read More...

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Mobile News: RTB Boosts Ad Performance, Marketers Struggle to Measure ROI
Media

Mobile News: RTB Boosts Ad Performance, Marketers Struggle to Measure ROI

15y Jack Marshall

Mobile News: RTB Boosts Ad Performance, Marketers ...

Also, mobile ads turned more social in April. Read More...

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How Being Innovative Really Pays Off in Mobile Advertising
Media

How Being Innovative Really Pays Off in Mobile Advertising

15y Rob Weber

How Being Innovative Really Pays Off in Mobile Adv...

Four ways you can take advantage of the shift in mobile marketing. Read More...

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Google Wallet: Has the Payment Revolution Finally Arrived?
Media

Google Wallet: Has the Payment Revolution Finally Arrived?

15y David Hewitt

Google Wallet: Has the Payment Revolution Finally ...

Following the recent Google Deals launch, mobile couponing may be the first step to wallet adoption for many consumers. Read More...

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Disintermediation and the App Economy
Media

Disintermediation and the App Economy

15y Andrew Solmssen

Disintermediation and the App Economy

How the delivery of IP data through apps is changing how users access content. Read More...

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Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan
Asia

Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

15y Andy Radovic

Galapagos Goes Mainstream – A Perspective on Mobil...

With an increasing shift to smartphones, consider these four tips to optimise your mobile site. Read More...

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The 2nd Wave of Location-Based Services
Asia

The 2nd Wave of Location-Based Services

15y Guest

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies. Read More...

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Google Wallet Takes the Paper Out of Groupon
Media

Google Wallet Takes the Paper Out of Groupon

15y Christopher Heine

Google Wallet Takes the Paper Out of Groupon

App aims to revolutionize mobile offers and payments. Read More...

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