Yahoo is set to launch a series of interactive outdoor touch-screen games to push its mobile apps. Read More...
View articleAs more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Read More...
View articleSports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Read More...
View articleRenault, L’Oréal, and numerous other advertisers hope to see iAd campaigns live in Europe by Christmas. Read More...
View articleThe mobile Web stands to become an effective marketing platform. Watch for these advances in 2011. Read More...
View articleWe must as an advertising and marketing industry ensure that relevance drives mobile marketing and communications innovation, and we are not simply de...
View articleReport suggests Apple is struggling to sell iAds in Europe as easily as it did in the U.S. Read More...
View articleFour signs it's time to dip your toes in the mobile waters. Read More
View articleThe social giant's location-based platform isn't just for iPhone users anymore; Blackberry and Android are now part of the mix. Read More...
View articleA comment period lasts until December 10. Read More...
View articleCompanies partner to bring mobile advertising network to Japanese market. Read More...
View articleImplementing a performance-based mobile campaign? Start by asking your ad network these questions, Read More...
View articleApple stands still as Google enjoys strong growth in Android handsets. Read More...
View articleMove is Google's first integration with the mobile ad network it bought in May. Read More...
View articleMobile SEO should be a matter of increasing visibility of your website, not only in mobile search engines but on the actual mobile devices themselves....
View articleUsers of the device are more likely to make a purchase after viewing an ad than those using other connected devices. Read More...
View articleGap, Betsey Johnson, and other stores in an upscale California mall have tested the early-days platform, providing a virtual Facebook Places incubator...
View articleContest asks people for their "Really?" stories. Read More...
View articleHere's a rundown of the most recent offerings. Read More...
View articleCompany extends video ads to Android devices as rumors of a video-based Apple iAd swirl. Read More...
View articleWhile SMS may still be the most common form of mobile marketing, here are ways on how to integrate click-to-call creatively to enhance user experience...
View articleCould the fourth quarter signal the elusive "year of mobile" is upon us? Read More...
View articleGas station chain is testing a rewards program on Whrrl's 'Societies' platform. Read More...
View articleIn a U.K.-based test, the coffee retailer is offering discounts while the beauty brand has set up a buy-one-get-one-free coupon pitch. Read More...
View articleThe retailer has rolled out its 'Summit Signals' program to all stores, marking one of the first national geo-fencing efforts. Read More...
View articleMicrosoft hopes the launch of its new mobile operating system will aid its progress in the mobile ad space. Read More...
View articleAre you still using conventional media planning methods to manage new digital media? Read More...
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