The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...
View articleA mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleWhat are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Read More...
View articleWhat is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleAs social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...
View articleThe future of marketing is undoubtedly digital, but how can leaders identify which priorities will set their organisation up for ongoing transformatio...
View articleAs users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...
View articleHere's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleMillennials are taking over as parents. How can you connect with them with innovative marketing approaches? Read More...
View articleMicro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...
View articlePublishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad rev...
View articleThe amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current...
View articleThe efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...
View articleAs the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent stru...
View articleFrom rethinking hiring strategies to renegotiating relationships with clients, it’s all change in the agency world. This report is a must-read for any...
View articleBud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...
View articleGoogle has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will s...
View articleThe potential value of social media for B2B marketers is clear. But not all B2B brands use social media well and can struggle to emulate the success o...
View articleData is the marketing buzzword of the decade, but very little of it is actually utilized. So how can marketers make the most of the data their organiz...
View articleAsian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emer...
View articleMobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Bran...
View articleAdblock, one of the most popular ad blocking extensions for the Chrome web browser with over 40 million users, has announced that it has been sold and...
View articleAn Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now...
View articleThe internet is losing it over a new app that lets users give star ratings of everyone they know. There is no way to opt out of being judged. Read Mor...
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