Five Things Every CMO Must Know About Web Analytics, Part 3
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 3

20y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Third of a six-part series. Read More...

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Seven Resolutions to Increase Revenues in 2006
Actionable Analysis

Seven Resolutions to Increase Revenues in 2006

20y Heidi Cohen

Seven Resolutions to Increase Revenues in 2006

Seven resolutions and a promotional calendar to plan the coming year. Read More...

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Online Marketing Gives Back to the Community
Actionable Analysis

Online Marketing Gives Back to the Community

20y Heidi Cohen

Online Marketing Gives Back to the Community

Consider how you can incorporate not-for-profits into your online marketing calendar. Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 2
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 2

20y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Second of a six-part series. Read More...

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Online Marketing's Hidden Costs
Actionable Analysis

Online Marketing's Hidden Costs

20y Heidi Cohen

Online Marketing's Hidden Costs

You've got your budget, but what's the spend in marketing- related areas of your organization? Read More...

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Five Things Every CMO Must Know About Web Analytics, Part 1
Actionable Analysis

Five Things Every CMO Must Know About Web Analytics, Part 1

20y Shane Atchison

Five Things Every CMO Must Know About Web Analytic...

An executive crash course in Web analytics. Part one of a six-part series. Read More...

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The TCO of Web Analytics Solutions, Part 2
Actionable Analysis

The TCO of Web Analytics Solutions, Part 2

20y Shane Atchison

The TCO of Web Analytics Solutions, Part 2

What's your Web analytics solution really going to cost? Last in a series. Read More...

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Create Profitable New Revenue Streams
Actionable Analysis

Create Profitable New Revenue Streams

20y Heidi Cohen

Create Profitable New Revenue Streams

Analyzing (and brainstorming) your way to the next profitable online content product. Read More...

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The TCO of Web Analytics Solutions, Part 1
Actionable Analysis

The TCO of Web Analytics Solutions, Part 1

20y Shane Atchison

The TCO of Web Analytics Solutions, Part 1

Calculating the total cost of owning a Web analytics solution. Part one of a two-part series. Read More...

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Supercharge Your Word-of-Mouth Marketing
Actionable Analysis

Supercharge Your Word-of-Mouth Marketing

20y Heidi Cohen

Supercharge Your Word-of-Mouth Marketing

Sweepstakes and contests are proven methods of generating word of mouth. How to maximize results and analyze them afterwards. Read More...

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Aligning Your Web Agency
Actionable Analysis

Aligning Your Web Agency

20y Shane Atchison

Aligning Your Web Agency

Four tips for using analytics-based incentives at every level of a Web engagement. Read More...

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Five Easy Year-End Promotions to Help Hit Budget Targets
Actionable Analysis

Five Easy Year-End Promotions to Help Hit Budget Targets

20y Heidi Cohen

Five Easy Year-End Promotions to Help Hit Budget T...

Gotta make those year-end numbers! How to get creative with limited lead time and a minimal budget. Read More...

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Managing Up: Six Steps Towards Success
Actionable Analysis

Managing Up: Six Steps Towards Success

20y Shane Atchison

Managing Up: Six Steps Towards Success

If management doesn't know how the Web channel is performing, how can they gauge the company's overall success? Read More...

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Is Your Business Ready for the Unexpected?
Actionable Analysis

Is Your Business Ready for the Unexpected?

20y Heidi Cohen

Is Your Business Ready for the Unexpected?

Even online businesses must be prepared for the fallout of an unexpected event. Read More...

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Perking Up Interest in Web Analytics
Actionable Analysis

Perking Up Interest in Web Analytics

21y Shane Atchison

Perking Up Interest in Web Analytics

How can a Starbucks' gift card help your Web channel perform better? Three ways to pique employee interest in goals and Web analytics. Read More...

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Build Your House File
Actionable Analysis

Build Your House File

21y Heidi Cohen

Build Your House File

The value of knowing who and where your customers are. Read More

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Analytics Intervention: Your Site Should Support Your Business Goals
Actionable Analysis

Analytics Intervention: Your Site Should Support Your Business Goals

21y Shane Atchison

Analytics Intervention: Your Site Should Support Y...

How to define clear site goals to support your overall business goals. Read More...

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Get That Customer Back!
Actionable Analysis

Get That Customer Back!

21y Heidi Cohen

Get That Customer Back!

How to recapture the ones that get away. Read More

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Put Analytics Into Action
Actionable Analysis

Put Analytics Into Action

21y Shane Atchison

Put Analytics Into Action

Should front-room employees know about backroom analytics? In a word, yes. Read More...

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Budget-Speak for Online Marketers
Actionable Analysis

Budget-Speak for Online Marketers

21y Heidi Cohen

Budget-Speak for Online Marketers

Avoid being stuck with an unrealistic marketing budget next year. How to persuasively present your case. Read More...

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Add RSS to Your Marketing Mix
Actionable Analysis

Add RSS to Your Marketing Mix

21y Heidi Cohen

Add RSS to Your Marketing Mix

In today's wired world, every company with a robust Web site is a content provider. How can RSS work for you? Read More...

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Making Online Interaction Pay Off
Actionable Analysis

Making Online Interaction Pay Off

21y Heidi Cohen

Making Online Interaction Pay Off

Are you getting your money's worth out of your marketing spend? Read More...

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Capture Mindshare in a Time-Starved World
Actionable Analysis

Capture Mindshare in a Time-Starved World

21y Heidi Cohen

Capture Mindshare in a Time-Starved World

Users who choose to interact are your most involved visitors. Make the most of the consumer engagement relationship. Read More...

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How Effective Is Your Site Content?
Actionable Analysis

How Effective Is Your Site Content?

21y Matt Jacobs

How Effective Is Your Site Content?

How to determine your content's lifetime, estimate a new content production schedule, and make content more relevant. Read More...

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Corporate Blogs: Measure Their Value!
Actionable Analysis

Corporate Blogs: Measure Their Value!

21y Heidi Cohen

Corporate Blogs: Measure Their Value!

Who says you can't put a number on your corporate blog? Like any other marketing component, blogging program performance can and should be measured. R...

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Internet Penetration: Critical Mass, Then What?
Actionable Analysis

Internet Penetration: Critical Mass, Then What?

21y David Cohen

Internet Penetration: Critical Mass, Then What?

Reports say Internet growth has stalled. Now what? Read More...

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Improve Results Before the Campaign Launches
Actionable Analysis

Improve Results Before the Campaign Launches

21y Matt Jacobs

Improve Results Before the Campaign Launches

Marketers generally don't modify data strategy before campaign launch and in-depth analysis. How would results improve if they did? Enter the customer...

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