American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleEvery marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and y...
View articleI have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer w...
View articleAs I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how yo...
View articleComputer scientists are continually looking to make applications smarter: not just doing things better, but doing new things. But how do you make an a...
View articleContent marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it well organized. Productiv...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleWith a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that...
View articleIf you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current or...
View articleWe can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing...
View articleThe number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggl...
View articleWhile on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and an...
View articleAdvertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...
View articleIt’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. And as with any marketing s...
View articleAs both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Kat...
View articleGoogle Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. ...
View articleYour customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But...
View article“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously weari...
View articleLast week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...
View articleTrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content st...
View articleThe world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. ...
View articleThe convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...
View articleEmail and social media are two efficient channels to assess your customer satisfaction. Read More...
View articleAll the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day event taking place at 155 Br...
View articleContent marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to t...
View articleWhat is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Read More...
View articleWe caught up with Brian Clifton (PhD), a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics....
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