Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...
View articleIn order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleFoursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...
View articleReal-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Read More...
View articleNew technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. ...
View articleNetflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...
View articleRetargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential...
View articleSpeaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and t...
View articleIn his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...
View articleIf you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. Read More...
View articleAt today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...
View articleThe future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...
View articleThere is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long...
View articleThis list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Read More...
View articleWhat does it take to break consumers of their shopping habits and move them to your brand? Read More...
View articleThe collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marke...
View articleBefore you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...
View articlePandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...
View articleWith the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...
View articleOne-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...
View articleIt's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Read More...
View articleIs conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...
View articleCreating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...
View articlePositive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...
View articleMore and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...
View articleTwitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...
View articleThere are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Rea...
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