Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...
View articleJean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...
View articleMerkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...
View articleHaving detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...
View articleIn a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....
View articleVarious leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...
View articleWhen trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...
View articleIt turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...
View articleBrad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketer...
View articleClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...
View articleNatterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation ...
View articleAfter COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically. ...
View articleCustomer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...
View articleTracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...
View articleFootprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...
View articleDianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...
View articleFive imperatives for navigating the future of data Read More...
View articleAlex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...
View articleFirst-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...
View articleJames Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...
View articleMax Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...
View articleFrom predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...
View articleAdolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...
View articleAndrew Park, VP of CX Strategy and Enablement at InMoment, shows how to choose a customer feedback management (CFM) platform. Read More...
View articleDeloitte Digital's Managing Director, Kate Erickson looks into how AI and data can help companies to better anticipate client needs. Read More...
View articleWe look at some of the best ways to use AI in marketing, so that marketers can make the most of their own martech stack to grow and scale their busine...
View articleRingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. Read More...
View article