Companies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a ...
View articleSmart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectati...
View articleRetail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cy...
View articleThe more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's ...
View articleIf you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Read More...
View articleColumnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launc...
View articleToo often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explain...
View articleAverage-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason expla...
View articleA step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Read More...
View articleWhether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someon...
View articleLike Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths i...
View articleDo your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos...
View articleWhen Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers ...
View articleViacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event ...
View articleLet's focus on three that will open up new avenues on your journey of optimizing conversion rates. Read More...
View articleGoogle's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends an...
View articleEveryone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Read More...
View articleIndie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Mag...
View articleMulti-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Read More...
View articleIf the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of thi...
View articleHow to overcome challenges in dealing with IT and move forward with your CTO. Read More...
View articleDigital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne. Read More...
View articleThe market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when the...
View articleAdobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Read More...
View articleSo you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Read More...
View articleFacebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Read More...
View articleRobert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Read More...
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