Pair loses ground versus market leader Google, when measured by share of U.S. searches. Read More...
View articleTechnology giant's 27 percent growth was fueled by search and an emphasis on display and mobile. Read More...
View articleThe introduction leaves Google's Chrome as the only major browser without a do-not-track mechanism. Read More...
View articleThe bill uses as a template another from March 2005, when conversations about web privacy focused on seals and privacy policies. Read More...
View articleThe bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements. Read More...
View articleAdvertisers are investing more in Facebook ads, according to Efficient Frontier. Read More...
View articleDigital marketers adopt classic offline retention strategies. Read More...
View articleThe bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements. Read More...
View articleColeman joins retargeting specialist after rat-a-tat exits from Yahoo, AOL, and HuffPo. Read More...
View articleThe European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws. R...
View articleMost traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Read More...
View articleGoogle's Android continues its growth, while Apple's hovers around the 25 percent mark. Read More...
View articleCountless third party analytics and ad tracking systems enabled by AP-related sites will still track. Read More...
View articleThis cheat sheet will steer you to more effective planning and improved results to drive ad spend. Read More...
View articleMicrosoft files a formal complaint, fueling existing EU antitrust investigation into Google's practices. Read More...
View articleTechnology could enable companies to target and track ads served to mobile and tablet devices. Read More...
View articleSearch giant follows Facebook's lead, allows users to recommend content and ads with "+1" button. Read More...
View articleThe most likely way to grow sales is to widen the funnel, not aspire to be a cylinder. Read More...
View articleMany organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for yo...
View articleDespite video monetization goals, Google serves fewer video ads than competitors. Read More...
View articleYou know why you have a website. But do you know why a particular page exists? Read More...
View articleAri Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Read More...
View articleAdvertisers in the U.K. invested more than twice as much in mobile ads in 2010 than they did the previous year, according to the IAB U.K. Read More...
View articleCommissioner insists do-not-track is not approved by FTC, blames media and FTC public relations for confusion. Read More...
View articleNielsen accuses rival of violating intellectual property related to online measurement. Read More...
View articleA look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Read More...
View articleNew steps further the cause of self-regulation for online behavioral advertising. Read More...
View article