JCPenney Hopes Twitter Contest Creates Oscar Buzz
Data insights

JCPenney Hopes Twitter Contest Creates Oscar Buzz

15y Christopher Heine

JCPenney Hopes Twitter Contest Creates Oscar Buzz

Retailer leans on digital to attract a younger audience. Read More...

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UFC Fans 'Like' Live Fights on Facebook
Data insights

UFC Fans 'Like' Live Fights on Facebook

15y Christopher Heine

UFC Fans 'Like' Live Fights on Facebook

Mixed martial arts brand will air exclusive fights on the social site for the third time in six weeks. Read More...

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'Do Not Track' for Kids Is Coming
Data insights

'Do Not Track' for Kids Is Coming

15y Kate Kaye

'Do Not Track' for Kids Is Coming

Democrat Ed Markey expects his upcoming children's privacy bill to garner bipartisan support. Read More...

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Embracing the Local Movement
Data insights

Embracing the Local Movement

15y Andrea Fishman

Embracing the Local Movement

Three easy steps to localize your user experience. Read More

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Facebook Grows Mobile Footprint, But Still No Ads
Data insights

Facebook Grows Mobile Footprint, But Still No Ads

15y Jack Marshall

Facebook Grows Mobile Footprint, But Still No Ads

Almost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads. Read More...

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Facebook Cracks ComScore's Top 10 For 'AdFocus'
Data insights

Facebook Cracks ComScore's Top 10 For 'AdFocus'

15y Christopher Heine

Facebook Cracks ComScore's Top 10 For 'AdFocus'

Only eight months ago, it was ranked 32nd. Read More...

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Travel CPCs Grew Over 20 Percent in January
Data insights

Travel CPCs Grew Over 20 Percent in January

15y Jack Marshall

Travel CPCs Grew Over 20 Percent in January

Advertisers continue to increase their spending on search advertising, driving up the price of CPC ads. Read More...

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'Do-Not-Track' Dissected: ClickZ Sends Feedback to FTC
Data insights

'Do-Not-Track' Dissected: ClickZ Sends Feedback to FTC

15y ClickZ News Staff

'Do-Not-Track' Dissected: ClickZ Sends Feedback to...

This morning, ClickZ submitted our readers' comments on the agency's do-not-track proposal for online ads. Read More...

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Bing Stole Search Share From Google in January
Data insights

Bing Stole Search Share From Google in January

15y Jack Marshall

Bing Stole Search Share From Google in January

Explicit core share of U.S. searches shows Microsoft's growth. Read More...

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Taco Bell Beefs Up Facebook 'Likes' - With Leftovers
Data insights

Taco Bell Beefs Up Facebook 'Likes' - With Leftovers

15y Christopher Heine

Taco Bell Beefs Up Facebook 'Likes' - With Leftove...

Effort brought in an estimated 250K new "likes," but may have left 4M free tacos on the table. Read More...

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Why Consumers Quit Brands on Facebook, Twitter, E-mail
Data insights

Why Consumers Quit Brands on Facebook, Twitter, E-mail

15y Christopher Heine

Why Consumers Quit Brands on Facebook, Twitter, E-...

Study finds relevancy and frequency as chief culprits to why unlikes, unfollows, and unsubscribes occur. Read More...

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Finding the Key to the Customer
Data insights

Finding the Key to the Customer

15y Amy Manus

Finding the Key to the Customer

All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Read More...

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Facebook 'Sponsored Stories' Ads Take Hold [Gallery]
Data insights

Facebook 'Sponsored Stories' Ads Take Hold [Gallery]

15y Christopher Heine

Facebook 'Sponsored Stories' Ads Take Hold [Galler...

Levi's, 1-800-Flowers.com, and Amnesty International are early brand purchasers. Read More...

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Mobile Web More Popular Than Apps Among Mobile Users
Data insights

Mobile Web More Popular Than Apps Among Mobile Users

15y Jack Marshall

Mobile Web More Popular Than Apps Among Mobile Use...

More U.S. and EU mobile users accessed online content through Web browsers than through apps in Q4 2010. Read More...

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Measuring Outcomes and Not Just Outputs
Analytics

Measuring Outcomes and Not Just Outputs

15y Neil Mason

Measuring Outcomes and Not Just Outputs

Are you measuring just activity levels or real outcomes? A look at some differences between the two. Read More...

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New Senate Privacy Group to Focus on Behavioral Ads, Facebook
Data insights

New Senate Privacy Group to Focus on Behavioral Ads, Facebook

15y Kate Kaye

New Senate Privacy Group to Focus on Behavioral Ad...

Senator Al Franken, a Democrat from Minnesota, has been chosen to head up a new Senate privacy subcommittee. Read More...

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New Bill Fuels Do-Not-Track Fire
Data insights

New Bill Fuels Do-Not-Track Fire

15y Kate Kaye

New Bill Fuels Do-Not-Track Fire

Along with Jackie Speier's "Do Not Track Me Online Act of 2011," fellow Democrat Bobby Rush has re-introduced his own online privacy bill. Read More...

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E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking
Data insights

E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking

15y Douglas Quenqua

E-Mail Usage Plummets as Teens Turn to Mobile, Soc...

Time spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Read More...

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From Advertising to Storytelling
Analytics

From Advertising to Storytelling

15y Brandon Cheung

From Advertising to Storytelling

Consumers today have control over how your brand message is passed on. As marketers, here's how to create behavioural change to measure campaign effec...

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Mozilla Rolls Out Do-Not-Track Feature in Firefox 4
Data insights

Mozilla Rolls Out Do-Not-Track Feature in Firefox 4

15y Jack Marshall

Mozilla Rolls Out Do-Not-Track Feature in Firefox ...

Browser manufacturer implements blanket opt-out for those who want it. Read More...

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Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter
Data insights

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

15y Christopher Heine

Super Bowl Stats: Mercedes Wins MVP on Facebook, T...

ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...

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Using YouTube Channels to Drive Site Traffic [Video]
Data insights

Using YouTube Channels to Drive Site Traffic [Video]

15y Rob Graham

Using YouTube Channels to Drive Site Traffic [Vide...

The ups and downs of using digital video to drive brand awareness and traffic. Read More...

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U.S. Smartphone Penetration Up 60 Percent in Q4 2010
Data insights

U.S. Smartphone Penetration Up 60 Percent in Q4 2010

15y Jack Marshall

U.S. Smartphone Penetration Up 60 Percent in Q4 20...

Android and Apple's iOS make gains as all other smartphone platforms see decline in user base. Read More...

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Facebook Comments on Congressional Privacy Inquiry
Data insights

Facebook Comments on Congressional Privacy Inquiry

15y Kate Kaye

Facebook Comments on Congressional Privacy Inquiry

Legislators grill Facebook on its commitment to privacy for the second time in four months. Read More...

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LivingSocial Gains on Groupon
Data insights

LivingSocial Gains on Groupon

15y Jack Marshall

LivingSocial Gains on Groupon

Daily deals site gained on the competition following a popular Amazon discount offer. Read More...

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Protecting Behavioral Marketing
Data insights

Protecting Behavioral Marketing

15y Jeff Green

Protecting Behavioral Marketing

Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Read More...

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Major Video Ad Networks Serve More Ads in December
Data insights

Major Video Ad Networks Serve More Ads in December

15y Jack Marshall

Major Video Ad Networks Serve More Ads in December

Tremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Read More...

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