Retailer leans on digital to attract a younger audience. Read More...
View articleMixed martial arts brand will air exclusive fights on the social site for the third time in six weeks. Read More...
View articleDemocrat Ed Markey expects his upcoming children's privacy bill to garner bipartisan support. Read More...
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View articleAlmost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads. Read More...
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View articleAdvertisers continue to increase their spending on search advertising, driving up the price of CPC ads. Read More...
View articleThis morning, ClickZ submitted our readers' comments on the agency's do-not-track proposal for online ads. Read More...
View articleExplicit core share of U.S. searches shows Microsoft's growth. Read More...
View articleEffort brought in an estimated 250K new "likes," but may have left 4M free tacos on the table. Read More...
View articleStudy finds relevancy and frequency as chief culprits to why unlikes, unfollows, and unsubscribes occur. Read More...
View articleAll the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Read More...
View articleLevi's, 1-800-Flowers.com, and Amnesty International are early brand purchasers. Read More...
View articleMore U.S. and EU mobile users accessed online content through Web browsers than through apps in Q4 2010. Read More...
View articleAre you measuring just activity levels or real outcomes? A look at some differences between the two. Read More...
View articleSenator Al Franken, a Democrat from Minnesota, has been chosen to head up a new Senate privacy subcommittee. Read More...
View articleAlong with Jackie Speier's "Do Not Track Me Online Act of 2011," fellow Democrat Bobby Rush has re-introduced his own online privacy bill. Read More...
View articleTime spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Read More...
View articleConsumers today have control over how your brand message is passed on. As marketers, here's how to create behavioural change to measure campaign effec...
View articleBrowser manufacturer implements blanket opt-out for those who want it. Read More...
View articleClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...
View articleThe ups and downs of using digital video to drive brand awareness and traffic. Read More...
View articleAndroid and Apple's iOS make gains as all other smartphone platforms see decline in user base. Read More...
View articleLegislators grill Facebook on its commitment to privacy for the second time in four months. Read More...
View articleDaily deals site gained on the competition following a popular Amazon discount offer. Read More...
View articleLions, tigers, bears, and quid pro quo. Part one of a three-part series. Read More...
View articleTremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Read More...
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