Digital media can have a significant and efficient impact to brand building; consider these metrics for better indicators of success. Read More...
View articleAsks for patience as it readies business profiles. Ford will delete profiles. Read More...
View articleHow can you implement successful metrics to help you measure your success? Read More...
View articleIcon is appearing in non-behaviorally targeted ads. Read More...
View articleHere's how you can tell if a proposed strategy is effective or not. Read More...
View articleWhy do Chinese marketers invest only less than 1 percent of online ad budget in analytics? Read More...
View articleGoogle's network tops this list of the largest online ad sellers, ranked by reach. Read More...
View articleTake a crash course on the world of analytics through the words of Mark Twain. Read More...
View articleConsider these three key metrics to measure the success of your social media campaigns. Read More...
View articleBeats other major EU markets in terms of audience scale and volume of content consumed. Read More...
View articleThe likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Read More...
View articleCommerce Department wants privacy legislation to influence regulations worldwide. Read More...
View articleHopes tool will boost quality of AdWords traffic. Read More...
View articleThree factors to consider when making a decision to put your brand in front of an audience. Read More...
View articleEducates consumers on mobile app privacy, questions need for mobile do-not-track. Read More...
View articleA look back at Google's antitrust investigation history as FTC probes the search giant. Read More...
View articleDon’t make the same mistakes Apple did with its Final Cut Pro X rollout. Build a product that users will actually be satisfied with by knowing how you...
View articleBody also hopes to export its program and icon globally. Read More...
View articleAmex cardholders using Foursquare will get discounts from merchants. Read More...
View articleToday, your brand is firmly in the hands of your prospects and customers. Their voice is louder than your advertising. Read More...
View articlePoptent connects videographers with advertisers like Coca-Cola and Yamaha WaterCraft Read More...
View articleWorried that display will go the way of search, with Google taking over? It won't. The market dynamics are just too different. Read More...
View articleAd measurement standards principles look ahead to cross-platform and back to GRPs. Read More...
View articleShare of searches among top U.S. providers remains constant. Read More...
View articleGlobal chip maker Intel launched two digital campaigns aimed at Asian markets. Read More...
View article