Infographics: The rise of a revolutionary marketing tool
Insights

Infographics: The rise of a revolutionary marketing tool

11y Huw Jenkins

Infographics: The rise of a revolutionary marketin...

Infographics present data in an orderly, easy-to-consume and colourful format, and their engaging charm has made them one of the most powerful communi...

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Haymarket Network's Analytics & Data Manager, Daniel Smulevich @ Digital Marketing Show
Insights

Haymarket Network's Analytics & Data Manager, Daniel Smulevich @ Digita...

11y Huw Jenkins

Haymarket Network's Analytics & Data Manager, ...

Haymarket Network's Analytic's & Data Manager, Daniel Smulevich talks to .rising about the future of data and how barrier-less industry conference...

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Facebook ad costs have seen increase, say stats
Insights

Facebook ad costs have seen increase, say stats

11y Leighann Morris

Facebook ad costs have seen increase, say stats

Kenshoo stats from November have found that Facebook advertising costs and ROI have seen an increase from last year, with an aggregate average 700 per...

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Pop-ups pushing consumers offline
Disruptive MarTech

Pop-ups pushing consumers offline

11y Huw Jenkins

Pop-ups pushing consumers offline

Nearly half (45%) of Brits admitted that irrelevant pop-up adverts and excessive search results were leaving a bitter taste on their online palate. Re...

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Travel-Related Shares Drive 40% More Engagement Than Other Content [Study]
Data insights

Travel-Related Shares Drive 40% More Engagement Than Other Content [Study]

11y Yuyu Chen

Travel-Related Shares Drive 40% More Engagement Th...

ShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Read More...

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First Month of a Start-Up: CMO's Top 10
Analytics

First Month of a Start-Up: CMO's Top 10

11y Parth Mukherjee

First Month of a Start-Up: CMO's Top 10

This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick o...

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 Love data? Then you’ll love this
Headline News

 Love data? Then you’ll love this

11y Katy Menczer

 Love data? Then you’ll love this

If data is totally your bag, check out the new Global Review of Data-Driven Marketing. Compiling insights from over 3,000 professionals in 17 markets,...

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CANDDi's Co-founder, Tim Langley @ Digital Marketing Show
Insights

CANDDi's Co-founder, Tim Langley @ Digital Marketing Show

11y Huw Jenkins

CANDDi's Co-founder, Tim Langley @ Digital Marketi...

CANDDi's Co-founder, Tim Langley talks to .rising about the future of data and why conferences like the Digital Marketing Show are vital for linking b...

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Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Bridge the Gap
Data insights

Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Brid...

11y Jennifer Wolfe

Connecting Digital & Real-World Experiences: W...

Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Read More...

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B2B Content Marketing Trends for 2015 (Infographic)
Insights

B2B Content Marketing Trends for 2015 (Infographic)

11y Leighann Morris

B2B Content Marketing Trends for 2015 (Infographic...

Now that Christmas is drawing nearer, we're thinking about digital trends and predictions for next year. Lucky for us, MarketingProfs and the Content ...

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6 pieces of advice for start-up product marketing
Headline News

6 pieces of advice for start-up product marketing

11y Jodie Hopperton

6 pieces of advice for start-up product marketing

A great marketing strategy is an essential component for any new business looking to grow its following, promote its products and ultimately conquer t...

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Cyber Monday sales total £1.67bn
Insights

Cyber Monday sales total £1.67bn

11y Huw Jenkins

Cyber Monday sales total £1.67bn

Examining the sales of the top 25 retailers – who all raked in £18.9m or more on Cyber Monday – online sales increased by 25%. Read More...

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ASA sets new standard for UK over YouTube stars' promotional deals
Insights

ASA sets new standard for UK over YouTube stars' promotional deals

11y Huw Jenkins

ASA sets new standard for UK over YouTube stars' p...

The rapid rise and growing power of YouTube stars’ promotional deals is forcing authorities to clamp-down against flimsy advertising disclosures. Read...

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Expedia's SD of Sales & Business, Jane McFadzean @ Digital Marketing Show
Insights

Expedia's SD of Sales & Business, Jane McFadzean @ Digital Marketing Sh...

11y Huw Jenkins

Expedia's SD of Sales & Business, Jane McFadze...

Expedia's Senior Director of Sales & Business (EMEA & APAC), Jane McFadzean talks to .rising about how the travel industry and consumers are a...

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Online Holiday Shopping Sales Crush Last Year's
Data insights

Online Holiday Shopping Sales Crush Last Year's

11y Mike O'Brien

Online Holiday Shopping Sales Crush Last Year's

Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...

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Beacon-Triggered Offers Drive 60% More Engagement In-Store
Data insights

Beacon-Triggered Offers Drive 60% More Engagement In-Store

11y Yuyu Chen

Beacon-Triggered Offers Drive 60% More Engagement ...

A new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purcha...

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ASOS top UK retailer on Pinterest for Christmas 2014
Insights

ASOS top UK retailer on Pinterest for Christmas 2014

11y Huw Jenkins

ASOS top UK retailer on Pinterest for Christmas 20...

For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on P...

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Is traditional marketing dead?
Headline News

Is traditional marketing dead?

11y Huw Jenkins

Is traditional marketing dead?

With consumer response rates now as low as 5%, new research suggests that brands aren’t engaging consumers in the way they want. Does this spell the e...

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Why You Probably Don't Need Analytics Training
Actionable Analysis

Why You Probably Don't Need Analytics Training

11y Andrew Edwards

Why You Probably Don't Need Analytics Training

Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Read More...

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Online advertising booming in Finland
Insights

Online advertising booming in Finland

11y Leighann Morris

Online advertising booming in Finland

It seems that the birthplace of Angry Birds loves digital. Finland's online advertising is booming, having overtaken TV ad spend for the first time th...

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Tumblr and Pinterest are most rapidly growing platforms, decides survey
Insights

Tumblr and Pinterest are most rapidly growing platforms, decides survey

11y Leighann Morris

Tumblr and Pinterest are most rapidly growing plat...

A survey by Global Web Index has named Tumblr and Pinterest as the fastest growing platforms in their sector. With a 2 per cent increase in active use...

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Developments in digital make apprentices more valuable
Headline News

Developments in digital make apprentices more valuable

11y Ben Rowland

Developments in digital make apprentices more valu...

In his latest .rising leaders post, Ben Rowland of Arch Apprentices explores how, as companies move to keep their hiring practices up-to-date with dig...

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Live Online Shopping Data: The Gift That Keeps Giving This Season
Actionable Analysis

Live Online Shopping Data: The Gift That Keeps Giving This Season

11y Michelle Killebrew

Live Online Shopping Data: The Gift That Keeps Giv...

This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...

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The Sun claims digital subscribers have more than doubled
Insights

The Sun claims digital subscribers have more than doubled

11y Leighann Morris

The Sun claims digital subscribers have more than ...

The Sun, which has charged for all online content since August 2013, claims to have more than doubled its digital subscribers to a total of 225,000 si...

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Mobile Ads Drive Differing In-Store Visits Depending On Sector
Data insights

Mobile Ads Drive Differing In-Store Visits Depending On Sector

11y Yuyu Chen

Mobile Ads Drive Differing In-Store Visits Dependi...

A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...

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What Do We Mean When We Want "Insight"?
Analytics

What Do We Mean When We Want "Insight"?

11y Neil Mason

What Do We Mean When We Want "Insight"?

What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way? Read More...

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‘Dark social’ now accounts for 74% of all online sharing activity
Insights

‘Dark social’ now accounts for 74% of all online sharing activity

11y Leighann Morris

‘Dark social’ now accounts for 74% of all online s...

According to a report, activity via dark social (which refers to any online activity which web analytics are unable to track), far outweighs sharing o...

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