The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Re...
View articleIAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms. Read More...
View articleThe introduction leaves Google's Chrome as the only major browser without a do-not-track mechanism. Read More...
View articleThe bill uses as a template another from March 2005, when conversations about web privacy focused on seals and privacy policies. Read More...
View articleThe bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements. Read More...
View articleThe bipartisan Commercial Privacy Bill of Rights would give the FTC enforcement power over data privacy requirements. Read More...
View articleThe European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws. R...
View articleMost traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Read More...
View articleCountless third party analytics and ad tracking systems enabled by AP-related sites will still track. Read More...
View articleMicrosoft files a formal complaint, fueling existing EU antitrust investigation into Google's practices. Read More...
View articleTechnology could enable companies to target and track ads served to mobile and tablet devices. Read More...
View articleThe most likely way to grow sales is to widen the funnel, not aspire to be a cylinder. Read More...
View articleCommissioner insists do-not-track is not approved by FTC, blames media and FTC public relations for confusion. Read More...
View articleA look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Read More...
View articleNew steps further the cause of self-regulation for online behavioral advertising. Read More...
View articleFTC conducts "multiple investigations" into online and mobile privacy, plans more cases against advertisers. Read More...
View articleThis year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Read More...
View articleThe commission settled with the behavioral text ad network Chitika, which the FTC claims disabled user opt-outs. Read More...
View articleThe umbrella group leading the self-regulatory initiative for behavioral advertising could expand its requirements to prevent nefarious data uses. Rea...
View articleThe differences between declared data and observed data and how they can effectively be used to reach target audiences. Read More...
View articleHow can we as marketers protect our businesses and address privacy concerns? Part two of a three-part series. Read More...
View articleFacebook responded to a privacy inquiry from the co-chairs of the U.S. House Privacy Caucus. Read More...
View articleAssociation sets six-month deadline for members to comply with a code of conduct for behavioral targeted advertising. Read More...
View articleDemocrat Ed Markey expects his upcoming children's privacy bill to garner bipartisan support. Read More...
View articleThree easy steps to localize your user experience. Read More
View articleThis morning, ClickZ submitted our readers' comments on the agency's do-not-track proposal for online ads. Read More...
View articleAll the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Read More...
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