Digital fingerprinting startup will use cash to invest in products and expand sales and marketing. Read More...
View articleHave marketers simply not evolved to match the capabilities available to the true practitioner of web analytics? Read More...
View articleAttorneys general force B&N to push back data opt-out deadline. Read More...
View articleThe forces that influence whether people buy. Read More
View articleFacebook's latest 'people talking about' metric offers a more accurate assessment to engagement and success than the number of fans your brand has. He...
View articleWith market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its...
View articleNew Buddy Media tool will help the brands implement Facebook apps on their sites. Read More...
View articleDoes your offer make things easier for your consumer and not just for you? Read More...
View articleResearch underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Read More...
View articleFive easy-to-implement social commerce tactics. Read More...
View articleA look at the challenges of pushing the design envelope, if universal intuition really exists, and how to mitigate the risks inherent in streamlined d...
View articleHere's how you can use the same analytics tools for measuring web performance to measure social, print, and email. Read More...
View articleEBay deal signals verb buttons may almost be here. Read More...
View articleThe person with a clear understanding of where your data comes from and how that data can be used to improve the business, will be the one to rise to ...
View articleThere is no easy button in the demand-side-platform world. Read More...
View articleObjectives are often like marshmallows: they look good on the outside, but are soft and squidgy on the inside. Read More...
View articleWhat is behind the glacial pace of change within web properties even in the face of actionable imperatives? Read More...
View articleCo-chairs of House Privacy Caucus inquired about a geotargeted ad program. Read More...
View articleA page-sharing network provides a reason to rethink your social conversion strategy. Read More...
View articleNew data from comScore shows who’s running ads driving users to Facebook, and who's advertising on social sites. Read More...
View articleA few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Read More...
View articleCos. are investing more heavily in original video content. Read More...
View articleEvaluate these factors when hiring an SEO agency. Read More...
View articleSeven tips to enhance your brand on social media. Read More...
View articleMy take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics. Read More...
View articleIs your company run by idiot-driven innovation? It's up to you to change it. Read More...
View article