In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their bus...
View articleThe brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing...
View articleWhen you make decisions as a marketer, each one is an investment decision. It might be an investment in time, it might be an investment in money, or i...
View articleSalesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...
View articleAlthough the tech industry of the silver screen is of course a bit more glamorous and dramatic than that of the real world, there are still lessons to...
View articleDigital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient...
View articleViewing content marketing strategies through a performance marketer's eyes can help marketers see that each piece of content needs to be created with ...
View articleGlobal media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This mo...
View articleThe debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers....
View articleFocusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward in...
View articleIn part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of re...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July. Read More...
View articleWhile automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digi...
View articleThis interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and t...
View articleBrands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion...
View articleThe health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and we...
View articleWhen deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that...
View articleFor all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can ...
View articleWhile Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advance...
View articleWhen L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargai...
View articleMicrosoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems n...
View articleFacebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature...
View articleWhile human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been...
View articleMarketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry. Read More...
View articleA look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with ...
View articleThere are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into...
View articleThe business-oriented networking platform has inked a deal with marketing start-up Bizo in an effort to enhance its business-to-business (B2B) marketi...
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