This week in San Francisco, the Rich Media SIG starts a series of seminars on developing advertising and marketing campaigns for wireless devices. Rep...
View articleJanet and Nancy have good news for the writer who asked about bridging that gap between sending out an unsolicited email asking for permission and sen...
View articleAttention all media planners: a new series to provide the basic processes and step-by-step instruction for online media buyers. Think media buying boo...
View articleMost interactive agencies have traffic coordinators to handle the flow of creative and insertion orders. You know, the weary-looking folks who come in...
View articleRich Media Canada was launched in Toronto with a crowd of about 350 people in attendance. Bill gives us a report on the progress of rich media in Cana...
View articleIt's been a rocky road to define email marketing, and no sooner did Janet and Nancy breathe a sigh of relief, than this week's mail hit. Many writers ...
View articleBill sees a general industry trend that moves away from a publisher-centric mode of interaction (the old broadcast model) to a more diverse, person-ce...
View articleHere's a cool media-placement opportunity. Who remembers the MPlayer ads on the back of virtual playing cards? It was a great idea back then, and it s...
View articleJanet and Nancy have been mapping out the email marketing terrain in these last weeks and a lot of ClickZ readers have been helping out. Today they're...
View articleRemember Evel Knievel and his famous leap across Snake River Canyon? Well, a lot of rich media companies have been floating in rarified air lately, ai...
View articleTom's not suggesting media planners should geek out on Slashdot and start tossing around phrases like "shell account" and "TCP/IP stacks" in conversat...
View articleJanet and Nancy generated a loud noise with last week's column on email. Readers want to know if they're saying opt-in, opt-out and optionless emails ...
View articleBills back and here to tell us about the dangers of overhyping a market segment before its time. The target of his angst? Broadband. The broadband ban...
View articleTraditional media buyers use competitive spending analysis. It isn't the most accurate thing in the world because it's impossible for any research com...
View articleEmail marketing is the hottest game in town. And opinions range from "Is it really smart? to "It's nothing really new." Janet and Nancy give it a new ...
View articleMedia people are used to testing one piece of creative against another to determine the creative factors that contribute to response, then changing me...
View articleWith any campaign, the creative strategy behind the ad is only half the story. Ad placement is the other half, which is often overlooked when dealing ...
View articleJanet and Nancy were asked about average click-through rates for various ad types. Yet, numerical averages only offer the most general guidelines and ...
View articleNow that advertisers have their own ad management systems, publishers need to prepare for the extra work that will result from tracking performance on...
View articleWith any new technology, myths evolve around the lack of education, and rich media is no exception. Too often, the issue is clouded by technology vood...
View articleSmall ad units that feature an advertisers logo, tagline or package picture... Janet and Nancy give you the advantages of these tiny ads as part of a ...
View articleMacromedia's Flash technology has given the Internet design/development community a number of new and exciting possibilities that could potentially bl...
View articleRich media cheaper than animated GIFs? Get a load on these two hypothetical banner campaigns! You just might change your mind after Karim compares the...
View articleTom doesn't want to bash the notion of standardization. Certain standards are very beneficial. It's just that interactive media doesn't usually adhere...
View articleWhat is the difference between an interstitial and a superstitial? Well, it's simple. "Interstitial" is a general term for any ad that runs in the dea...
View articleOn-the-fly content personalization and user behavior profiling have enjoyed a fair share of Internet hype, but how can agencies use these techniques t...
View articleCollaboration between media and creative is vital to the success of any online campaign. Regardless of whether you work at an agency or directly for a...
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