Marketing to Women: More Than a Media Buy
Media

Marketing to Women: More Than a Media Buy

20y Tessa Wegert

Marketing to Women: More Than a Media Buy

To what degree are you integrating women into your online marketing strategies? Read More...

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What Services Are Driving Mobile Internet Usage?
Media

What Services Are Driving Mobile Internet Usage?

20y Laura Marriott

What Services Are Driving Mobile Internet Usage?

Three service types that can help push mobile Internet use. Which is right for you? Read More...

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Cell-Only Population: Young and Tech Savvy
Ad Industry Metrics

Cell-Only Population: Young and Tech Savvy

20y Enid Burns

Cell-Only Population: Young and Tech Savvy

The 7 to 9 percent of the population who opt for a cell phone instead of a landline skews younger, less affluent. Read More...

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Video-Streaming in an Innertube
Media

Video-Streaming in an Innertube

20y Pete Lerma

Video-Streaming in an Innertube

Advertisers gain another broadband channel to advertise on, with CBS's Innertube. Read More...

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When Does the Ad Model Break?
Media

When Does the Ad Model Break?

20y Dorian Sweet

When Does the Ad Model Break?

Online video ads are the new craze. Who's more qualified to produce them, off- or online agencies? Read More...

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Online Now Sets Media Trends
Media

Online Now Sets Media Trends

20y Tessa Wegert

Online Now Sets Media Trends

After years of following, it's nice to be the leader for a change. Read More...

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Retargeting Gains Traction, Part 2
Media

Retargeting Gains Traction, Part 2

20y Hollis Thomases

Retargeting Gains Traction, Part 2

What retargeting is, what it isn't, and some agency best practices. Second of a two-part series. Read More...

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Rural Broadband Remains Spotty
Audience

Rural Broadband Remains Spotty

20y Enid Burns

Rural Broadband Remains Spotty

Roughly 30 million American households subscribed to broadband at home in 2005. The rest use dial-up or don't access the Web from home. Read More...

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Should You Back an Upfront?
Media

Should You Back an Upfront?

20y Ian Schafer

Should You Back an Upfront?

Online video is the new upfront. Should you jump in? Read More

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Advertising Without Borders
Media

Advertising Without Borders

20y Tessa Wegert

Advertising Without Borders

Break free from all those leaderboards, skyscrapers, banners, and BOBs and advertise outside the box. Read More...

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Mobile Marketing Best Practices: Understanding the Rules
Media

Mobile Marketing Best Practices: Understanding the Rules

20y Laura Marriott

Mobile Marketing Best Practices: Understanding the...

Toward mobile marketing best practices. Read More...

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Consumers Unsure of Mobile Phone as Payment Device
Audience

Consumers Unsure of Mobile Phone as Payment Device

20y Enid Burns

Consumers Unsure of Mobile Phone as Payment Device

Contactless payment via mobile phones will take time to see widespread adoption among the Generation X and Y demographics. Read More...

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The Case for View-Based Conversions
Media

The Case for View-Based Conversions

20y Pete Lerma

The Case for View-Based Conversions

You're not using view-based conversions to evaluate your online media campaigns? Why? Five steps to determine how well they help a campaign. Read More...

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Who Pays for a Free Sample?
Media

Who Pays for a Free Sample?

20y Dorian Sweet

Who Pays for a Free Sample?

Has online advertising waited too long to prove its value? Are the days of fast, cheap results long gone? Read More...

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What Ever Happened to Clickable Video?
Media

What Ever Happened to Clickable Video?

20y Tessa Wegert

What Ever Happened to Clickable Video?

Clickable video builds brand by engaging consumers and inciting an immediate response. Where is it, and who's using it? Read More...

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Retargeting Gains Traction, Part 1
Media

Retargeting Gains Traction, Part 1

20y Hollis Thomases

Retargeting Gains Traction, Part 1

What retargeting is, what it isn't, and some agency best practices. Part 1 of a two-part series. Read More...

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Bundled Services Gain Momentum
Audience

Bundled Services Gain Momentum

20y Enid Burns

Bundled Services Gain Momentum

Bundled phone, Internet, and TV packages increase stickiness and make consumers less likely to jump to a competitive service. Read More...

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Creating Our Own Clutter: Everyone Loves Video Advertising
Media

Creating Our Own Clutter: Everyone Loves Video Advertising

20y Ian Schafer

Creating Our Own Clutter: Everyone Loves Video Adv...

The state of online advertising has been worsened by publishers' commoditization of rich media advertising inventory. Read More...

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When Engagement Matters, and When It Doesn't
Media

When Engagement Matters, and When It Doesn't

20y Tessa Wegert

When Engagement Matters, and When It Doesn't

Engagement as a campaign goal isn't an end unto itself. Read More...

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Building Loyalty Via Mobile Devices
Media

Building Loyalty Via Mobile Devices

20y Laura Marriott

Building Loyalty Via Mobile Devices

Creating relevant and timely loyalty programs on the mobile platform is easier (and cheaper) than you might think. Read More...

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Go On... Commit to the Revolution
Media

Go On... Commit to the Revolution

20y Pete Lerma

Go On... Commit to the Revolution

Where Disney's radical content move breaks ground -- and where it falls short. Read More...

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Will Video Overtake Rich Ads?
Media

Will Video Overtake Rich Ads?

20y Dorian Sweet

Will Video Overtake Rich Ads?

Online video is decentralizing TV. Is this the end of rich media banners? Read More...

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Weather, Made to Order
Media

Weather, Made to Order

20y Tessa Wegert

Weather, Made to Order

Who knew you could relate so many things to the weather? Read More

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Adware Industry on the Defensive
Media

Adware Industry on the Defensive

20y Hollis Thomases

Adware Industry on the Defensive

The adware industry is under attack. Will legit adware firms survive the battle? Read More...

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What Does DRM Have to Do With Advertisers?
Media

What Does DRM Have to Do With Advertisers?

20y Ian Schafer

What Does DRM Have to Do With Advertisers?

Why video content distribution will impact how advertising dollars are spent. Read More...

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Contextual Ads: Online Media's Ace in the Hole
Media

Contextual Ads: Online Media's Ace in the Hole

20y Tessa Wegert

Contextual Ads: Online Media's Ace in the Hole

Eluding the dark side of contextual advertising. Read More...

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Can Mobile Promotions and Sweepstakes Change Consumer Behavior?
Media

Can Mobile Promotions and Sweepstakes Change Consumer Behavior?

20y Laura Marriott

Can Mobile Promotions and Sweepstakes Change Consu...

Mobile promotions can make consumers more receptive to the brand messages they're tuning out on TV and in print. Read More...

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