Ever notice how fast bad news travels? Along withthe day-to-day body count, wars of aggression, dimming stock markets, and Microsoft merger deals, the...
View articleAt times like these, words fail even those of us whose job it is to make sure that words don't fail. Read More...
View articleWireless and mobile transactions will account for nearly 20 percent of business-to-business transaction volume and 25 percent of business-to-consumer ...
View articleSo, why is it that no one is listening? You've read all of the press releases. You've seen all the subject lines in emails from the plethora of discus...
View articleWhen sellers start calling a company that has an agency, the marketing people have to ask themselves, "Is this because our agency is failing or becaus...
View articleMany online planners have experienced that sinking feeling when they call the client and find out that a meeting took place between a media vendor and...
View articleWith declining CPM rates and a large amount of ad space unsold, we are officially in a buyer's market. All the sellers are cringing as they read... an...
View articleThe decline in the telecomindustry has not influenced the demand for broadband Internet access, and it hasn't changed the fact that cable leads the br...
View articleThough the macroeconomic environment, in defiance of physical possibilities, continues to both suck and blow, it looks like some of the digital powerh...
View articleThreatened with irrelevance, online ad companies are rightly concerned about the new Gator technology. After all, Gator provides some useful services,...
View articleSkepticism about the viability of the online medium continues to grow, but two industries that should be allocating greater volumes online are healthc...
View articleIf advertisers and publishers alike were fully cognizant of the true value of online advertising, it's likely that demand for online ads would pick up...
View articleM-commerce may be little more than a pipe dream for now, but a report by The Intermarket Group found that having a mobile wireless strategy is emergin...
View articleRob believes in rich media advertising, and many of you believe in the potential of online and rich media advertising. The problem is, do the advertis...
View articlePeer interaction that promotes the free exchange of ideas. People from one segment of an industry together with folks from other segments. An environm...
View articleThe Asia-Pacific region (excluding Japan) will have 37.8 million broadband Internet subscribers by2005 predicts Gartner's Dataquest Inc. Read More...
View articleConfused about "its" and "it's"? Need some helpful grammar hints? Susan suggests some useful sites you can boldly go to -- or is it "go to boldly"? Ho...
View articleAdvertising -- particularly online -- is powerful stuff. It's sort of like firearms and clay targets. Treat high-budget ad spending like you would a l...
View articleMany advertisers with a significant Web presence are hardcore direct-response advertisers. They know exactly how much they want to pay to make a sale....
View articleDo we really know our consumers? In the early days of online advertising, we targeted solely by demographics -- age, income, and gender. There has bee...
View articleThe number of residential Internet users with high-speed connections keep rising, signaling not only a change in how consumers access the Internet, bu...
View articleDespite all the studies, why are so many advertisers still reluctant to use the digital medium as a tool for any kind of marketing save direct respons...
View articleMore than 60 million U.S. employees will have access to wireless voice, pagers and/or mobile computing devices, like Palm Pilots, by the end of 2001, ...
View articleLast week, Tig's article stopped in the middle of the budgeting discussion. This week, he continues with that topic and then concludes this two-part s...
View articlePromoting online contests has become an effective way to build email list volumes, particularly at the B2C level for low-commitment consumer goods. Bu...
View articleHave you noticed that users from particular domains or ISPs are responding better to your message than the general Web population? Target them specifi...
View articleM-commerce remains a work in progress, especially in North America. But time may be running out if it ever wants to make a bang at all. Read More...
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