SEC Investigation Behind Him, Whole Foods CEO Returns to Blogging
Media

SEC Investigation Behind Him, Whole Foods CEO Returns to Blogging

18y Douglas Quenqua

SEC Investigation Behind Him, Whole Foods CEO Retu...

John Mackey is by turns apologetic and defiant in first new post after being cleared of wrongdoing. Read More...

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Execs: Visible Measures, Gorilla Nation, JumpTap
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Execs: Visible Measures, Gorilla Nation, JumpTap

18y Enid Burns

Execs: Visible Measures, Gorilla Nation, JumpTap

Visible Measures makes hires; Gorilla Nation to rep Horseland online community; JumpTap opens Europe offices. Read More...

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Quote of the Day: Tim O'Reilly
Media

Quote of the Day: Tim O'Reilly

18y Zachary Rodgers

Quote of the Day: Tim O'Reilly

"So let's assume that Google has won at search, or close enough to make no difference Read More...

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Making Sense of Gen Y Media Consumption
Media

Making Sense of Gen Y Media Consumption

18y Kate Kaye

Making Sense of Gen Y Media Consumption

Forrester Research put out a report on media consumption among Gen-Yers (18-27 year-olds) Read More...

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Inside MySpace's War on Marketing Abuse
Media

Inside MySpace's War on Marketing Abuse

18y Zachary Rodgers

Inside MySpace's War on Marketing Abuse

The world's biggest social net has seriously honed its spam fighting skills, and for reasons that have more to do with display advertising than you mi...

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Top 50 Advertisers by Media Value in March 2008
Media

Top 50 Advertisers by Media Value in March 2008

18y rumo

Top 50 Advertisers by Media Value in March 2008

Rankings of the top 50 Internet advertisers by media value in February 2008. Read More...

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Revenue Science Introduces Segments Based on Season
Media

Revenue Science Introduces Segments Based on Season

18y Douglas Quenqua

Revenue Science Introduces Segments Based on Seaso...

New audience targets include summer travelers, shoppers and outdoor enthusiasts. Read More...

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Execs & Accounts: JWT RMG Connect, Omnicom Javelin Direct, 1020 Placecast,
Media

Execs & Accounts: JWT RMG Connect, Omnicom Javelin Direct, 1020 Placecast,

18y Enid Burns

Execs & Accounts: JWT RMG Connect, Omnicom Javelin...

JWT's RMG Connect brings in a senior partner; Javelin Direct names client services director; Rich LeFurgy joins1020 Placecast's board. Read More...

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Agencies Cut Ad Production Costs With Offshoring
Media

Agencies Cut Ad Production Costs With Offshoring

18y Jack Marshall

Agencies Cut Ad Production Costs With Offshoring

Creative agencies are increasingly opting to outsource their production work to overseas firms, in order to minimize costs and maximize profits, repor...

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Brightcove Launches Japanese Operation
Media

Brightcove Launches Japanese Operation

18y Jack Marshall

Brightcove Launches Japanese Operation

Online video platform Brightcove has launched a majority-owned Japanese subsidiary, branded Brightcove KK, to grant it instant access to the Japanese ...

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Web Video Advertisers Want Their GRPs and Web Metrics, Too
Media

Web Video Advertisers Want Their GRPs and Web Metrics, Too

18y Kate Kaye

Web Video Advertisers Want Their GRPs and Web Metr...

Some Web video advertisers still want TV-style buying methods, while at the same time demanding their ads to be measured according to much newer Web m...

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'Indiana Jones' Sees Highs and Lows of Facebook Effort
Media

'Indiana Jones' Sees Highs and Lows of Facebook Effort

18y Douglas Quenqua

'Indiana Jones' Sees Highs and Lows of Facebook Ef...

Paramount distributed virtual fedoras on Facebook in anticipation of the release of the next "Indiana Jones" film. Read More...

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Execs & Accounts: Attack Marketing, eXelate, Yellowbook
Media

Execs & Accounts: Attack Marketing, eXelate, Yellowbook

18y Enid Burns

Execs & Accounts: Attack Marketing, eXelate, Yello...

Attack Marketing to promote Francis Ford Coppola's new wine line; eXelate names chief revenue officer; Yellowbook launches campaign. Read More...

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Publishers Want More Video Ad Creative from Agencies
Media

Publishers Want More Video Ad Creative from Agencies

18y Kate Kaye

Publishers Want More Video Ad Creative from Agenci...

Tired of seeing the same in-stream video ads over and over? The people selling them are getting sick of it, too Read More...

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FM Green Lights a Green Network
Media

FM Green Lights a Green Network

18y Zachary Rodgers

FM Green Lights a Green Network

Federated Media has set up a new mini-network in the green publishing category Read More...

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Quote of the Day: Michael Eisner on YouTube
Media

Quote of the Day: Michael Eisner on YouTube

18y Zachary Rodgers

Quote of the Day: Michael Eisner on YouTube

"The salacious and the stupid have been traditionally the avant garde and the advance guard of the more high-minded and definitely more profitable far...

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Countrywide CEO's E-mail Faux Pas
Media

Countrywide CEO's E-mail Faux Pas

18y Anna Maria Virzi

Countrywide CEO's E-mail Faux Pas

Disgusting. That one single word made Countrywide Financial CEO Angelo Mozilo look like an ogre this week Read More...

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Disney Resorts Going 3-D on Google Earth
Media

Disney Resorts Going 3-D on Google Earth

18y Anna Maria Virzi

Disney Resorts Going 3-D on Google Earth

From the folks who brought the Hannah Montana concert tour to the movie screen in 3-D, next up: Disney Resorts in 3-D on Google Earth . Walt Disney Pa...

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Publicis Preps for China Internet Boom with Agency Buy
Media

Publicis Preps for China Internet Boom with Agency Buy

18y Fred Aun

Publicis Preps for China Internet Boom with Agency...

Shanghai-based EmporioAsia counts a number of Western brands among its clients. Read More...

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William Morris and Boost Mobile Founders Launch Agency
Media

William Morris and Boost Mobile Founders Launch Agency

18y Douglas Quenqua

William Morris and Boost Mobile Founders Launch Ag...

New firm will start with 20 employees at William Morris's Beverly Hills office. Read More...

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'Hulk' Hooks 'Iron Man' Moviegoers with In-Call Campaign
Media

'Hulk' Hooks 'Iron Man' Moviegoers with In-Call Campaign

18y Enid Burns

'Hulk' Hooks 'Iron Man' Moviegoers with In-Call Ca...

Universal targets, then re-targets 'Iron Man' moviegoers to support the June release of "Incredible Hulk." Read More...

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Hulu Signs More Brands and Tests Ad Packages
Media

Hulu Signs More Brands and Tests Ad Packages

18y Zachary Rodgers

Hulu Signs More Brands and Tests Ad Packages

As traffic grows, the NBC Universal-News Corp. premium video site looks for new ways to engage users with advertisers and vice versa. Read More...

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Microsoft Creates Unified Ad Brand, Expands Mobile Offerings
Media

Microsoft Creates Unified Ad Brand, Expands Mobile Offerings

18y Kip Kniskern

Microsoft Creates Unified Ad Brand, Expands Mobile...

The company will also offer kickbacks to searchers as part of a program called "Live Search cashback." Read More...

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IAC Bolsters Its Girl Power with StarNet Buy
Media

IAC Bolsters Its Girl Power with StarNet Buy

18y Fred Aun

IAC Bolsters Its Girl Power with StarNet Buy

IAC/InterActiveCorp buys publisher of GirlSense.com and plans integration with consumer applications group Read More...

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Virgin Mobile Partners With Platform A to Manage Web Inventory
Media

Virgin Mobile Partners With Platform A to Manage Web Inventory

18y Douglas Quenqua

Virgin Mobile Partners With Platform A to Manage W...

AOL unit teams up with mobile virtual network operator, which has five million subscribers. Read More...

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Execs & Accounts: Acxiom, iCrossing, theStreet.com
Media

Execs & Accounts: Acxiom, iCrossing, theStreet.com

18y Enid Burns

Execs & Accounts: Acxiom, iCrossing, theStreet.com

Acxiom names a global sales leader, iCrossing appoints a new CEO, theStreet.com expands sales team. Read More...

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Need to Roll Your Own Content? Digitas Brings the Zig Zag Papers
Media

Need to Roll Your Own Content? Digitas Brings the Zig Zag Papers

18y Zachary Rodgers

Need to Roll Your Own Content? Digitas Brings the ...

When you think about it, isn't the phrase "branded content" longer than it needs to be? What's the suffix "-ed" contribute, really? And "video," while...

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