NASCAR.com Supercharges Site with 'Photocasts'
Media

NASCAR.com Supercharges Site with 'Photocasts'

20y Kevin Newcomb

NASCAR.com Supercharges Site with 'Photocasts'

Using FilmLoop's desktop photo application, Turner Sports aims to boost engagement among race fans. Read More...

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Top 50 Advertisers by Media Value in July, 2006
Media

Top 50 Advertisers by Media Value in July, 2006

20y rumo

Top 50 Advertisers by Media Value in July, 2006

Top 50 Advertisers by Media Value in July, 2006 Read More...

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NYC Marketers: Let's Meet for a Drink on Tuesday
Media

NYC Marketers: Let's Meet for a Drink on Tuesday

20y Rebecca Lieb

NYC Marketers: Let's Meet for a Drink on Tuesday

The last one went off so well, we're doing it again! Shake off those post-Labor Day blues before they even set in by meeting the fabulous Dana Todd (o...

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Hoops & Yoyo
Media

Hoops & Yoyo

20y Rebecca Lieb

Hoops & Yoyo

Ever heard of Hoops & Yoyo ? We hadn't, until ClickZ's crack Associate Editor Erin Brenner called them to our attention. Apparently, Hallmark has a mi...

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Biz Ethics Evaluator Committing AdSense ClickFraud?
Media

Biz Ethics Evaluator Committing AdSense ClickFraud?

20y Kate Kaye

Biz Ethics Evaluator Committing AdSense ClickFraud...

Her corporate psych firm serves the likes of Halliburton, its subsidiary Kellogg-Brown and Root, Merrill Lynch and Company, Bear Stearns and Company, ...

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Google Distribution Deals Don't Matter Much to Marketers
Media

Google Distribution Deals Don't Matter Much to Marketers

20y Kevin Newcomb

Google Distribution Deals Don't Matter Much to Mar...

A string of recent distribution deals for search and contextual ads do not impress marketers, who are mostly concerned with ROI over volume. Read More...

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Real Estate Ad Shift Continues, But Web Adoption Is Mixed
Media

Real Estate Ad Shift Continues, But Web Adoption Is Mixed

20y Kate Kaye

Real Estate Ad Shift Continues, But Web Adoption I...

Realtors indicate they'll spend more online and less on print papers, but they're not exactly sold on online paper sites, search or other Web options....

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Tivo Seals Deal with Omnicom
Media

Tivo Seals Deal with Omnicom

20y Kate Kaye

Tivo Seals Deal with Omnicom

The agreement offers the ad services firm Tivo viewer data and preferential ad rates. Read More...

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MobileESPN Runs TV Ads with Full-length College Football
Media

MobileESPN Runs TV Ads with Full-length College Football

20y Kate Kaye

MobileESPN Runs TV Ads with Full-length College Fo...

Mobile video content providers are testing all sorts of offerings to determine what wireless users will and won't watch on their phones Read More...

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Stolen cell phone, or viral campaign?
Media

Stolen cell phone, or viral campaign?

20y Kate Kaye

Stolen cell phone, or viral campaign?

I came across a post on Digg this morning by a person claiming their cell phone was stolen, but thanks to the subscription to photo-upload service Sho...

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Double Fusion Picks Up a Double from Enlight
Media

Double Fusion Picks Up a Double from Enlight

20y Enid Burns

Double Fusion Picks Up a Double from Enlight

Enlight tapped the in-game ad firm to represent inventory on two titles, including "Bad Day L.A." from American McGee. Read More...

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Execs & Accounts for August 30, 2006
Media

Execs & Accounts for August 30, 2006

20y Zachary Rodgers

Execs & Accounts for August 30, 2006

Danny Sullivan moves on; Google's Schmidt to sit on Apple's board; Bluestreak opens NYC office. Read More...

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Yahoo Revamps Real Estate, Offers New Ad Unit to Prudential
Media

Yahoo Revamps Real Estate, Offers New Ad Unit to Prudential

20y Kate Kaye

Yahoo Revamps Real Estate, Offers New Ad Unit to P...

Yahoo has unveiled a refined real estate section incorporating mapping, and integrated with its overall search functionality. Read More...

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Consumers Trust Corporate Sites More Than Some Think
Media

Consumers Trust Corporate Sites More Than Some Think

20y Kate Kaye

Consumers Trust Corporate Sites More Than Some Thi...

Two JupiterResearch reports, one focusing on viral marketing and the other on the auto market, indicate consumers conducting product research trust an...

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SpiralFrog to Offer Ad-Supported Music Downloads
Media

SpiralFrog to Offer Ad-Supported Music Downloads

20y Kevin Newcomb

SpiralFrog to Offer Ad-Supported Music Downloads

A deal with Universal Music Group is the first of several expected from the start-up, which plans to launch later this year. Read More...

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Tight Race Republicans Target Voters Online
Media

Tight Race Republicans Target Voters Online

20y Kate Kaye

Tight Race Republicans Target Voters Online

Pennsylvania Senator Rick Santorum, Michigan gubernatorial hopeful Dick DeVos, and right-wing groups are using sites like Townhall.com to communicate ...

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Dylan Goes Electronic
Media

Dylan Goes Electronic

20y Rebecca Lieb

Dylan Goes Electronic

Forty years after Newport and the guy's still coming up with surprises. Yesterday, it was the announcement that AOL Radio will simulcast Bob Dylan's X...

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Bazaarvoice Syndicates Merchant Reviews to Shopping Portals
Media

Bazaarvoice Syndicates Merchant Reviews to Shopping Portals

20y Zachary Rodgers

Bazaarvoice Syndicates Merchant Reviews to Shoppin...

The first portals taking part in the SyndicateVoice program are MSN, Pricerunner.com, and Smarter.com. Read More...

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Kaboodle Improves Sharing Tools
Media

Kaboodle Improves Sharing Tools

20y Kevin Newcomb

Kaboodle Improves Sharing Tools

New presentation and group sharing features top the list of changes that could help users and marketers utilize the Read More...

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ValueClick Folds Rich Media Into Mediaplex
Media

ValueClick Folds Rich Media Into Mediaplex

20y Enid Burns

ValueClick Folds Rich Media Into Mediaplex

Though it has long offered rich media, Mediaplex for the first time puts it on par with e-mail, display and paid search functions. Read More...

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ICANN Planning for Variable Pricing?
Media

ICANN Planning for Variable Pricing?

20y Kate Kaye

ICANN Planning for Variable Pricing?

Public comments on new rules for domain name registrars closes today , and several marketers and domain owners are up in arms over the possibility of ...

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AOL Crosses Line Into Badware Territory
Media

AOL Crosses Line Into Badware Territory

20y Enid Burns

AOL Crosses Line Into Badware Territory

The implications aren't fully adware in the immediate look, Stopbadware.org published a report on the new AOL warning of "Badware Behavior" and bad or...

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Google, eBay In Text and Pay-Per-Call Partnership
Media

Google, eBay In Text and Pay-Per-Call Partnership

20y Kevin Newcomb

Google, eBay In Text and Pay-Per-Call Partnership

UPDATE: Google wins eBay's non-U.S. text ad business, along with global click-to-call and pay-per-call integration on both Google and eBay properties....

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Execs & Accounts for August 28, 2006
Media

Execs & Accounts for August 28, 2006

20y rumo

Execs & Accounts for August 28, 2006

NeoEdge Networks hired Gary Kinnsch as director of sales; Columbus Dispatch taps AdStar to power Web classifieds. Read More...

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At ABC Radio, Better Ad Targeting for the Streaming Crowd
Media

At ABC Radio, Better Ad Targeting for the Streaming Crowd

20y Zachary Rodgers

At ABC Radio, Better Ad Targeting for the Streamin...

A deal with VitalStream will let marketers target their streamed radio spots by age, gender or region. Read More...

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Advertisers Care About More than Forbes.com's Traffic Numbers
Media

Advertisers Care About More than Forbes.com's Traffic Numbers

20y Kate Kaye

Advertisers Care About More than Forbes.com's Traf...

Not dismissing the importance of site traffic to publishers and advertisers, Forbes.com's traffic numbers -- and those of other brand name publishers ...

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Time Inc. Gives Office Pirates the Hook
Media

Time Inc. Gives Office Pirates the Hook

20y Enid Burns

Time Inc. Gives Office Pirates the Hook

As media companies flood the Web with new broadband plays, Time Inc. scuttles its Web-based office humor site after just a six month run. Read More...

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