Microsoft Top Web Advertiser for February
Media

Microsoft Top Web Advertiser for February

27y Beth Cox

Microsoft Top Web Advertiser for February

Microsoft was the top Web advertiser for the month of February, according tothe BannerTrack service from Nielsen//NetRatings' syndicatedad research op...

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MSN HomeAdvisor Launches Free PC Promotion
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MSN HomeAdvisor Launches Free PC Promotion

27y Beth Cox

MSN HomeAdvisor Launches Free PC Promotion

The MSN HomeAdvisor online realestateservice, a guide to finding homes and loans, launched a promotion to give awaya free personal computer system to ...

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CDnow and First USA Sign Ad Pact
Media

CDnow and First USA Sign Ad Pact

27y Beth Cox

CDnow and First USA Sign Ad Pact

Fort Washington, PA-based music retailer CDnow signed a multi-year, multi-milliondollar agreement with First USA, the world's largest Visa creditcard ...

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Interpublic Invests $20 Million In Icon Medialab
Media

Interpublic Invests $20 Million In Icon Medialab

27y Beth Cox

Interpublic Invests $20 Million In Icon Medialab

Advertising giant The Interpublic Group of Companies Inc. Wednesday made a $20 million equity investment ininteractive agency Icon Medialab Internatio...

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Quantum Leap Launches Brand Campaign for Slate
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Quantum Leap Launches Brand Campaign for Slate

27y Beth Cox

Quantum Leap Launches Brand Campaign for Slate

Chicago-based Quantum LeapCommunications Inc.launched a new branding campaign, for Microsoft's online opinion magazine, Slate. Read More...

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K2 Wins Puerto Rico Convention Bureau Interactive Account
Media

K2 Wins Puerto Rico Convention Bureau Interactive Account

27y Beth Cox

K2 Wins Puerto Rico Convention Bureau Interactive ...

New York City-based K2 Design Inc.has been named interactiveagency of record for the Puerto Rico Convention Bureau. Read More...

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LinkShare Selected by Dell for Affiliate Marketing Program
Media

LinkShare Selected by Dell for Affiliate Marketing Program

27y Beth Cox

LinkShare Selected by Dell for Affiliate Marketing...

LinkShare Corp. said it has beenselectedby Dell Computer Corp. to develop and manage thecompany's first affiliate marketing program. Read More...

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OLAF Launches New Marketing Resource
Media

OLAF Launches New Marketing Resource

27y Beth Cox

OLAF Launches New Marketing Resource

OLAF--the On Line Advertising Forum--launched OLAF 5.0, the newest version of the onlinemarketing resource. Read More...

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E*TRADE And HotJobs.com Sign Co-Marketing Pact
Media

E*TRADE And HotJobs.com Sign Co-Marketing Pact

27y Beth Cox

E*TRADE And HotJobs.com Sign Co-Marketing Pact

Career site HotJobs.com Ltd. andonline brokerage E*TRADE Group Inc. signed an extensive co-branding agreement to supply E*TRADE customers and members ...

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Snap Signs New Content, Advertising Partners
Media

Snap Signs New Content, Advertising Partners

27y Beth Cox

Snap Signs New Content, Advertising Partners

San Francisco-based Snap LLC, theInternet portal company from NBCand CNET, signed new content and advertising partnerships for a new, freeportal servi...

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Comcast Signs to use DoubleClick's DART
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Comcast Signs to use DoubleClick's DART

27y Beth Cox

Comcast Signs to use DoubleClick's DART

New York City-based DoubleClicksaid it has formalized astrategic partnership with broadband pioneer Comcast Online Communications in amove to develop ...

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Nielsen Media Research, NetRatings Launch New Service
Media

Nielsen Media Research, NetRatings Launch New Service

27y Beth Cox

Nielsen Media Research, NetRatings Launch New Serv...

Nielsen Media Research Inc. and NetRatings Inc. launched a new servicecalled Nielsen//NetRatings for tracking and measuring Web audiences, combiningba...

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Adauction.com Launches an Instant Buy Service
Media

Adauction.com Launches an Instant Buy Service

27y Beth Cox

Adauction.com Launches an Instant Buy Service

San Francisco-based Adauction.comlaunched a new servicecalled Opportunity Exchange, which offers ad inventory 24 hours a day, sevendays per week, and ...

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All American Food Group Plans Campaign on Flycast
Media

All American Food Group Plans Campaign on Flycast

27y Beth Cox

All American Food Group Plans Campaign on Flycast

South Plainfield, NJ-based All American Food Group Inc. said it has completedarrangements for several new products to be included on its planned thego...

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Pay-Per-Click Firm Launches PennyWeb 3.0
Media

Pay-Per-Click Firm Launches PennyWeb 3.0

27y Beth Cox

Pay-Per-Click Firm Launches PennyWeb 3.0

Los Angeles-based pay-per-click company PennyWeb delivered PennyWeb 3.0, updated todeliver real-time reports. Read More...

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iAtlas to Integrate 500,000 Sites into Switchboard Yellow Pages
Media

iAtlas to Integrate 500,000 Sites into Switchboard Yellow Pages

27y Beth Cox

iAtlas to Integrate 500,000 Sites into Switchboard...

Laurel, MD-based iAtlas Corp., adeveloper of technologieswith the ability to find, refine and verify Internet business information,signed an agreement...

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Road Runner Selects DoubleClick's DART
Media

Road Runner Selects DoubleClick's DART

27y Beth Cox

Road Runner Selects DoubleClick's DART

Cable Internet provider Road Runner Tuesday named DoubleClick Inc. its ad serving solutions provider. Read More...

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Media Metrix Chronicles "History" of the Internet
Media

Media Metrix Chronicles "History" of the Internet

27y Beth Cox

Media Metrix Chronicles "History" of the Internet

To mark its third anniversary as a digital media measurement firm,Media Metrix said it is issuing a seriesof data summaries to highlight the depth and...

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Study Finds 340% Click Rate Boost With Rich Media
Media

Study Finds 340% Click Rate Boost With Rich Media

27y Beth Cox

Study Finds 340% Click Rate Boost With Rich Media

Wired Digital, in conjunction with independent research firm Millward Brown Interactive, said anew study shows that rich media advertising significant...

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24/7 Media Europe Beefs Up Operations in France
Media

24/7 Media Europe Beefs Up Operations in France

27y Beth Cox

24/7 Media Europe Beefs Up Operations in France

24/7 Media Europe said it has expanded its operations in France under the newdirectorship of Pascal Gayat, former sales director at 24/7 Media France....

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iMALL Launches Nationwide Campaign
Media

iMALL Launches Nationwide Campaign

27y Beth Cox

iMALL Launches Nationwide Campaign

Santa Monica, CA-based iMALL Inc., creator of the product-basedsearch engine, Stuff.com, began an advertising campaignSunday in "The Net's Best," a fu...

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theglobe.com Sponsors Snowboard Competition
Media

theglobe.com Sponsors Snowboard Competition

27y Beth Cox

theglobe.com Sponsors Snowboard Competition

New York City-based community site operation theglobe.com signed on as the exclusiveInternet sponsor of the Fourth Annual Red Bull Xtreme Snowboarding...

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Gateway Learning Signs Ad Pact With AOL
Media

Gateway Learning Signs Ad Pact With AOL

27y Beth Cox

Gateway Learning Signs Ad Pact With AOL

Gateway Learning Corp. of San Francisco, which markets the Hooked-on-Phonicsreading program, signed a multi-year, multi-million dollar ad agreement wi...

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CondéNet Names Marketing Director
Media

CondéNet Names Marketing Director

27y Beth Cox

CondéNet Names Marketing Director

CondéNet, an affiliate of Advance Publications, owner of Conde NastPublications Inc., named Hilary S. Peck as marketing director of CondeNet. Read Mor...

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Media Metrix Names Senior VP for Marketing, Business Development
Media

Media Metrix Names Senior VP for Marketing, Business Development

27y Beth Cox

Media Metrix Names Senior VP for Marketing, Busine...

New York City-based Web measurement firm Media Metrix named Jim D'Arcangelo assenior vice president, marketing and business development. Read More...

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Japan's 1998 Internet Ad Spending Tops 11 Billion Yen
Media

Japan's 1998 Internet Ad Spending Tops 11 Billion Yen

27y William Auckerman

Japan's 1998 Internet Ad Spending Tops 11 Billion ...

Japan's domestic Internet advertising market grewby 89 percent in 1998, according to a survey by the nation's topadvertising agency Dentsu Inc. Read M...

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General Magic Begins Web Campaign
Media

General Magic Begins Web Campaign

27y Beth Cox

General Magic Begins Web Campaign

Sunnyvale, CA-based General MagicInc. has begunadvertising its Portico virtualassistant service in a Web banner campaign. Read More...

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