Marketing teams are being reshaped by fluid shopping behavior, tighter budgets, and the collapse of the traditional funnel. In this conversation, Cour...
View articleAs Gen Z reshapes the beauty landscape, Camelia Beauty Co Founder and Co CEO Christina Kao shares what brands must get right in 2026. From rapid innov...
View articleBeauty shoppers now move from mall mirrors to TikTok Shop in a single routine. Discover how senior marketers can build a 2026 plan that backs creators...
View articleAs rising CAC pressures collide with growing brand investment, full-funnel measurement has become the defining challenge for modern DTC leaders. Ahead...
View articleA fast-moving beauty market demands more than great content, it demands clarity. At Beauty Connect Vegas, founders, operators, and retail leaders agre...
View articleReddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...
View articleIn an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...
View articleTesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media infl...
View articleDiversity marketing is a strategic approach that values and reflects the diverse cultures, values, and experiences of people across various demographi...
View articleTALA, founded by Grace Beverley, is revolutionising the activewear industry with a focus on sustainability and ethical practices. With plans to delve ...
View articleLinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...
View articleIn the dynamic arena of social media, TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing, ...
View articleWant loyal customers who rave about your brand? Build a virtual community. These online hubs go beyond social media, fostering deep connections and va...
View articleSocial media algorithms are constantly updated, affecting visibility and engagement. Platforms like Instagram, TikTok, and LinkedIn have introduced ne...
View articleThe deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...
View articleTikTok's best practice guide offers advertisers insights on optimizing ad campaigns, including account structure, campaign setup, data connection, bud...
View articleSocial media content calendars are crucial for businesses to plan, organize, and optimize their strategies, ensuring effective audience engagement and...
View articleSnapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...
View articleBrands will need to focus on optimization strategies to yield high returns as 2023 predictions show an increase in demand for ad spaces. Read More...
View articleAdvertisers and brands will need to be patient with the metaverse. Brands may need to redirect or pause 2023 ad spend in the platform until it has bee...
View article"Social conversations are not proprietary information, so everyone has access to what people are talking about. What separates us is the ability to mo...
View articleWhen you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...
View articleBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...
View articleAs the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Re...
View articleAre you playing Wordle? Millions around the world have caught on to this viral sensation of a game. The goal of Wordle is simple- figure out a 5-lette...
View articleJenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...
View articleThe 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...
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