Quick-serve chain targets baseball fans on Twitter. Read More...
View articlePromotion underscores retailer's shift to digital. Read More...
View articleThe MLB Fan Cave is a physical location in Manhattan as well as a social-friendly content creation hub. Read More...
View articleSearch giant follows Facebook's lead, allows users to recommend content and ads with "+1" button. Read More...
View articleExtends "We're not for everyone" message to digital channels, embracing negative sentiment on YouTube and Facebook. Read More...
View articleGreen Mountain Coffee explains unusual marketing strategy behind its Promoted Trend buy. Read More...
View articleCRM application provider makes a big bet on helping businesses connect with customers via Twitter, Facebook, and other communities. Read More...
View articleWhat are your company slogans really saying around the world? Read More...
View articleMany organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for yo...
View articlePartners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, and FOX Sports for MLB and NASCAR events. Read More...
View articleReturning co-founder characterizes his company's ad products as too fragmented from one another. Read More...
View articleCPG giant focuses on Twitter to promote "Macaroni & Cheese" brand. Read More...
View articleSXSWi darling unveils "Featured Groups" for marketers in its initial monetization step. Read More...
View articleMillennials help 62-year-old soda brand go viral on YouTube and Facebook. Read More...
View articleHere are three topics to get you started on social media, but for some, it might not be a suitable fit for your brand. Read More...
View articleNext step in evolution of year-old ad platform. Read More
View articleTactics to harness the real marketing potential of advanced Facebook advertising. Read More...
View articleA missed opportunity at an airport restaurant provides five location-based lessons for marketers. Read More...
View articleAround 1 percent of users will see promos based on status updates and wall posts. Read More...
View articleOne high-end e-commerce brand purchases another, as daily deals niche keeps bubbling. Read More...
View articleLearn how Twitter can help your business reach more customers than ever before. Read More...
View articleMaximize visibility in local search and on the social web with these insights. Read More...
View articleTaking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics. Read Mo...
View articleSocial media is ideal for lead generation in B2B; here are three reasons why. Read More...
View articleSES New York keynote speaker discusses how messages travel on Twitter in much the same way that information was disseminated more than 50 years ago. R...
View articleYahoo researcher says predicting influence is not a science. Read More...
View articleHow IT pros, vendors, and SMBs are finding each other on social media. Read More...
View article