Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Read More...
View articleIs social advertising a necessary evil? Social media practitioners weigh in. Read More...
View articleTen social media marketing tactics that don't rely on Facebook fans. Read More...
View articleFrom launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investo...
View articleSixty developers gathered for 12 hours of solid coding to help Typhoon Haiyan victims. The Hack for a Cause founder shares his insights on social tech...
View articleKeep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Read More...
View articleWhat were the most popular topics among users of social imagery site Pinterest in all of 2013? From history to pop culture to taco cupcakes, Pinterest...
View articleFacebook plans to add instant-play video advertisements to user newsfeeds, though they say users won't hear sound unless they choose to. Read More...
View articleVerified Twitter accounts will be among the first to access vanity URLs on Vine, with everyday accounts getting access by December 23. Read More...
View articleYou can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents....
View articleBeyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Re...
View articleDunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Read More...
View articleUltimately, building advocates is in your business interest. Transparency -- not only in conduct, but also in the processes that create customer exper...
View articlePromoted accounts, one of Twitter’s few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps. The co...
View articleWhat do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending t...
View articleHaving direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple ...
View articleCanadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studi...
View articleTwitter backtracked on its decision to change its block functionality, pressured by concerned users. The social network is also refining its ad target...
View articleFenot Tekle, corporate communications director at LinkedIn, shares tips for marketers looking to boost engagement on their LinkedIn Company Page. Read...
View articleInstagram revealed its 'Instagram Direct' product, a new rival to Snapchat as well as Twitter's direct messaging systems. Within hours, apparel retail...
View articleThe just-released Social Recommendation Index shows that Facebook is the most trusted social media platform for product and service recommendations. R...
View articleColumnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's...
View articleThe social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India. ...
View articleYouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other fact...
View articleInstant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand...
View articleA campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow. Read More...
View articleFocusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purc...
View article