Co-founder of BrewDog, James Watt, didn't pull any punches in letting the Advertising Standards Authority know exactly what the company thought of the...
View articleIn a bid to show off both their creativity and flexibility, brands have been adapting their online ads to pay homage to the latest member of the Royal...
View articleIf your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Rea...
View articleUnion Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for smal...
View articleThe Advertising Standards Authority (ASA) has ruled that the new YouTube advert, which features women in their underwear, objectifies women, and has b...
View articleLuckily for marketers, the process of creating bespoke, perfectly tailored marketing messages can be achieved with the right data tailor on your team....
View articleIt's time to release your fears about conversion rate optimization and get started to increase your bottom line. Read More...
View articleSocial media giant Twitter has announced it will be experimenting with a new way of enhancing the effectiveness of promoted Tweets, by allowing brands...
View articleIn a move to connect with consumers on more of a personal level, Nokia has announced it will be re-jigging its marketing focus to concentrate more hea...
View articleIt's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the c...
View articleAccording to new research from video technology company Unruly, video sharing app Vine now has over 13 million users and the number of Vine tweets pos...
View articleRetargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites ...
View articleShow the CEO why his or her opinion doesn't matter, build the financial case for conversion improvement, and make the connection between CRO and marke...
View articleBIMA, the British Interactive Media Association, has begun utilising popular meme's in their new marketing campaign to promote the future BIMA awards....
View articleDespite recent controversy surrounding brands and misplaced adverts online, Facebook's success in becoming a mainstream advertising channel for small ...
View articleBBC iPlayer has unveiled a cat-inspired social media strategy to increase its digital audience, because, you know, people love cats... Read More...
View articleIn a bid to be the loudest voice on the internet to take advantage of brand ambassador Beyonce's UK tour and promote their own online competition, @Pe...
View articleThe main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going...
View articleWhile high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Read More...
View articleYahoo! has confirmed that it will be purchasing the five-year-old blogging site Tumblr for $1.1bn (£723m). Read More...
View articleIn order to maintain its lead over main competitor Coca-Cola, Pepsi is aiming to capitalise on emerging mobile and social media marketing channels to ...
View articleCreating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate. Read More...
View articleSpotter, a social-media monitoring service focused on offering companies insight into their digital marketing strategies through its monitoring and an...
View articleTo get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personaliz...
View articleIntel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. Th...
View articleIf you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making you...
View articleMaybe it's time you looked at your site through your customers' eyes. Read More...
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