Web push notifications are an interesting addition to the marketing mix. To help you understand what they mean for you, we've put together a guide wit...
View articleSocial media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...
View articleVideo performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...
View articleThe way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favouri...
View articleInfluencer outreach is a step-by-step process during which impeccable planning and execution are necessary. Read More...
View articlePresident Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even m...
View articleI didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...
View article27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...
View articleHavas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...
View articleA new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Read More...
View articleWhat would we do without social media? Read More
View articleData. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content. Read More...
View articleIdeas are the fuel of content marketing. The more you have, that better they get – and that means creating that mindset of creative play where the bes...
View articleAs an industry, we now have an expanded opportunity to amplify product stories by delivering content that drives commerce. Read More...
View articleSure, some apps are doing personalized push notifications, but what happens when your users are in the app? Read More...
View articleWith so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...
View articleDigital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...
View articleFrom the most popular tactics during 2016, to the new strategies we need to apply in 2017. Read More...
View articleSo what makes content go viral? And what makes people participate in these phenomena? Read More...
View articleRetailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...
View articleIt's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...
View articleAre you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Here are just a few actionable tips for ma...
View articleAlmost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do you need more evidence that SE...
View articleUnderstanding your audience is the hardest thing in copywriting. Most of us know our target demographic and still, it is very hard for us to constantl...
View articleRunning, in some ways, is a lot like content marketing. Why? With running, some articles say a walk would be healthier, while others extol the virtues...
View articleContent is all about communication, but different people like to be communicated with differently. They respond to, and engage with, a range of conten...
View articleYesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...
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