As many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...
View articleAs wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....
View articleProduct pages are one of the stop signs where online shoppers decide whether to go through with the purchase or not. Eye tracking research unveils how...
View articleThe idea that everyone loves a clean environment has always driven Clorox's product sales. CMO Eric Reynolds discusses how he's applying the idea of c...
View articleWe caught up with Sam Jarvis, CEO of HubBox, to discuss the challenges and opportunities in the Ecommerce delivery industry, and how his company is de...
View articleThe growth in traffic to subscription box sites over the past three years has been phenomenal. But are marketers developing their growth strategies to...
View articleYour landing page is the first impression of your business for many consumers. And since you only have a tenth of a second to make that first impressi...
View articleResearching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...
View articleWe spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...
View articleWe're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...
View articleCart abandonment is rampant, with fewer than a quarter of ecommerce transactions actually being completed. While expensive shipping is the number one ...
View articleThe lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...
View articleHow does the world’s largest restaurant chain make enough sense of its data to drive online conversations? According to Chad Sanderson, Subway's Exper...
View articleReturns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there...
View articleCPG brands face a loyalty crisis unlike any they’ve faced before. But the source of many of their loyalty challenges – the rise of ecommerce and...
View articleThe luxury goods industry faces a unique challenge when it comes to digital disruption. For businesses in other sectors, online channels offer a way t...
View articleOver the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...
View articleTravel and tourism is one of the world’s largest industries. Global international tourism is currently valued at over 1.2 trillion USD. 1.24bn people ...
View articleWith easy access to a wealth of information, consumers are using search engines, review sites and social media to assess and select products before he...
View articleAmazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...
View articleFor ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion...
View articleEcommerce sites such as Amazon play a more significant role in the customer journey than other channels including TV advertising, social media, online...
View articleLead nurturing is important both for marketing and sales teams, but it can also be time-consuming. Here are five tools to automate lead nurturing and ...
View articleThread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...
View articleOnly 15% of marketers agree they are using Amazon Marketing Services to its full potential, with many brands still unaware of the opportunities afford...
View articleThe fashion industry has been swamped by the ongoing technological wave that aims to revolutionize people’s lives. Brands are investing and experiment...
View articleMarketing technology has been helping to improve the efficiency and effectiveness of sales teams for many years. But with so many tools now on the mar...
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