Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin
Ecommerce

Customer experience via the contact center: Q&A with Calabrio CMO Rebecca M...

7y Kimberly Collins

Customer experience via the contact center: Q&A wi...

"Marketers can do wonders if they just look at what's going on under their own nose in their organization's contact center," says Calabrio's Rebecca M...

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Only 8% of stores use live chat correctly, new report says
Chatbots

Only 8% of stores use live chat correctly, new report says

7y Kimberly Collins

Only 8% of stores use live chat correctly, new rep...

"Most online retailers are leaving money (and marketing campaign ROI) on the table," Vincent Phamvan, Head of Growth at Simplr, told ClickZ. Read More...

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Ecommerce CX: How much does free shipping influence cart abandonment?
Ecommerce

Ecommerce CX: How much does free shipping influence cart abandonment?

7y Jacqueline Dooley

Ecommerce CX: How much does free shipping influenc...

In yet another instance of Amazon setting a high bar for online retailers, a recent report reveals customer expectations around free shipping choices....

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Forrester B2C commerce suites: What made the winners stand out
Disruptive MarTech

Forrester B2C commerce suites: What made the winners stand out

7y Emily Alford

Forrester B2C commerce suites: What made the winne...

SAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...

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The growth of Amazon Advertising and how it’s linked to Prime Day 2019
Digital Advertising

The growth of Amazon Advertising and how it’s linked to Prime Day 2019

7y Tereza Litsa

The growth of Amazon Advertising and how it’s link...

Kenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue...

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Amazon Prime Day 2019: Key stats on consumer habits
Digital Marketing

Amazon Prime Day 2019: Key stats on consumer habits

7y Tereza Litsa

Amazon Prime Day 2019: Key stats on consumer habit...

More than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...

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Amazon Prime Day 2019: What sellers should expect
Ecommerce

Amazon Prime Day 2019: What sellers should expect

7y Jacqueline Dooley

Amazon Prime Day 2019: What sellers should expect

More than 100 million products were purchased on last year's Amazon Prime Day. Key information about what sellers should expect and prepare for in 201...

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Four cool ecommerce offerings from Pinterest and how brands use them
Ecommerce

Four cool ecommerce offerings from Pinterest and how brands use them

7y Mike O'Brien

Four cool ecommerce offerings from Pinterest and h...

From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...

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How Walgreens is differentiating and personalizing its customer experience
Digital Transformation

How Walgreens is differentiating and personalizing its customer experience

7y Mike O'Brien

How Walgreens is differentiating and personalizing...

“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...

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Pinterest boosts shopping with new category for outside partners
Ecommerce

Pinterest boosts shopping with new category for outside partners

7y Barry Levine

Pinterest boosts shopping with new category for ou...

By expanding their shopping partners, Pinterest aims to "enable businesses of all sizes to bring their products to Pinterest and make them shoppable f...

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Three retailers going above and beyond with personalization
Ecommerce

Three retailers going above and beyond with personalization

7y Mike O'Brien

Three retailers going above and beyond with person...

Personalization is important for any retailer and some - like Nike, L'Oréal and Stitch Fix - are using innovative technology to do it better than othe...

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Photoslurp: How user-generated content (UGC) can increase online sales by 15%
Disruptive MarTech

Photoslurp: How user-generated content (UGC) can increase online sales by 1...

7y Kimberly Collins

Photoslurp: How user-generated content (UGC) can i...

CEO and cofounder of Photoslurp talks to us about how companies are using user-generated content to grow their ecommerce presence with social, visual ...

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Three-quarters of retailers say they need to reinvent themselves: New report outlines how
Ecommerce

Three-quarters of retailers say they need to reinvent themselves: New repor...

7y Barry Levine

Three-quarters of retailers say they need to reinv...

“For retailers,” says a new report from the World Retail Congress, “good is no longer enough [and] being average is punished hard.” Read More...

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Customer data in retail 2019: Key research findings
Analytics

Customer data in retail 2019: Key research findings

7y Charlie Braithwaite

Customer data in retail 2019: Key research finding...

Findings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it e...

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Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce
Analytics

Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

7y Charlie Braithwaite

Kenshoo + Fospha breakfast: On Amazon, customer da...

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...

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Smart Kroger stores, click-and-collect: The state of grocery retail, part 2
Ecommerce

Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

7y Mike O'Brien

Smart Kroger stores, click-and-collect: The state ...

Curbside pickup and technologically-advanced stores could help traditional grocery retailers like Walmart and Kroger fend off Amazon. Read More...

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How to structure your Amazon Advertising account for success
Digital Advertising

How to structure your Amazon Advertising account for success

7y Matt Strietelmeier

How to structure your Amazon Advertising account f...

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...

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What's Saks Fifth Avenue's top tech investment? Its salespeople
Ecommerce

What's Saks Fifth Avenue's top tech investment? Its salespeople

7y Mike O'Brien

What's Saks Fifth Avenue's top tech investment? It...

While retailers increasingly trick their stores out, Saks Fifth Avenue focuses on making sure salespeople have every digital tool at their disposal. R...

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The six types of commerce and marketing platforms: Which should you add to your toolkit?
Disruptive MarTech

The six types of commerce and marketing platforms: Which should you add to ...

7y Jonathan Brown

The six types of commerce and marketing platforms:...

According to a recent study, 95% of purchases will be made online by 2040. Here's an overview of the six types of commerce and marketing platforms. Wh...

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How to make the most of your Amazon ad spend
Ecommerce

How to make the most of your Amazon ad spend

7y Emily Alford

How to make the most of your Amazon ad spend

US advertisers alone spent $7.41 billion dollars on Amazon advertising in 2018, which is a 122.6% increase YoY. Tips for maximizing that investment. R...

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Creating an omnichannel experience for ecommerce: Up to 90% higher customer retention
Ecommerce

Creating an omnichannel experience for ecommerce: Up to 90% higher customer...

7y Emily Alford

Creating an omnichannel experience for ecommerce: ...

Ecommerce companies offering an omnichannel experience had 90% higher customer retention than those that those simply offering single channel experien...

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The 5 types of shoppers: How to use these to grow your ecommerce business
Ecommerce

The 5 types of shoppers: How to use these to grow your ecommerce business

7y Emily Alford

The 5 types of shoppers: How to use these to grow ...

Browser or bargain hunter, researcher or one-off buyer? Knowing how different people shop online lets you customize your online experience for each of...

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Why a cohesive search, social, and ecommerce strategy is the key to conversions
Ecommerce

Why a cohesive search, social, and ecommerce strategy is the key to convers...

7y Emily Alford

Why a cohesive search, social, and ecommerce strat...

Five ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...

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How to execute on your big retail marketing ideas for 2019
Ecommerce

How to execute on your big retail marketing ideas for 2019

7y Tiffany Delmore

How to execute on your big retail marketing ideas ...

JLL Retail estimates that ecommerce brands will build 850 physical stores in the next five years. Three tactics for your retail marketing plan this ye...

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The psychology behind buying: Four tips you need to know
Ecommerce

The psychology behind buying: Four tips you need to know

7y Syed Balkhi

The psychology behind buying: Four tips you need t...

How can you get more people to buy and consume your products/services? These tricks will help you decode your user's psyche. Read More...

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Ecommerce disruption 2019: Data and trends for what to expect this year
Ecommerce

Ecommerce disruption 2019: Data and trends for what to expect this year

7y Kimberly Collins

Ecommerce disruption 2019: Data and trends for wha...

Current issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...

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Amazon Advertising class: Nail these 7 essential growth hacks
Ecommerce

Amazon Advertising class: Nail these 7 essential growth hacks

7y Kimberly Collins

Amazon Advertising class: Nail these 7 essential g...

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success...

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