A Little TLC
Email

A Little TLC

22y Al DiGuido

A Little TLC

E-mail TLC: Test, Learn, and Communicate. Read More

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E-Mail That Goes Straight to Video
Email

E-Mail That Goes Straight to Video

22y Karen Gedney

E-Mail That Goes Straight to Video

E-mail that plays on any browser, at any connection speed. Read More...

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Do You Need an E-Mail Preference Center?
Email

Do You Need an E-Mail Preference Center?

22y Paul Soltoff

Do You Need an E-Mail Preference Center?

Win-Win: An EPC can help you deal better with subscribers and help subscribers manage their relationship with you. Read More...

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Making Customers Care
Email

Making Customers Care

22y Heidi Anderson

Making Customers Care

An organic dairy’s newsletter inspired customers to take political action. Read More...

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Spring-Clean Your In-House Lists
Email

Spring-Clean Your In-House Lists

22y Kathleen Goodwin

Spring-Clean Your In-House Lists

Tips for scrubbing your most valuable marketing asset. Read More...

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Pivotal Veracity Launches E-Mail Delivery, Monitoring Tools
Email

Pivotal Veracity Launches E-Mail Delivery, Monitoring Tools

22y Rebecca Lieb

Pivotal Veracity Launches E-Mail Delivery, Monitor...

The company offers products intended to boost delivery, and help marketers monitor their e-mail vendors. Read More...

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Gmail and Search/E-Mail Integration
Email

Gmail and Search/E-Mail Integration

22y Ben Isaacson

Gmail and Search/E-Mail Integration

Marketing breakthrough or brave new world? Read More

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Happy Birthday: Turn a Special Day into Revenue
Email

Happy Birthday: Turn a Special Day into Revenue

22y Jeanne Jennings

Happy Birthday: Turn a Special Day into Revenue

A one-two birthday punch increases customer loyalty and sales. Read More...

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Blogs: Communicating at the Speed of Business
Email

Blogs: Communicating at the Speed of Business

22y Karen Gedney

Blogs: Communicating at the Speed of Business

An atomic clockmaker's global workforce is in synch thanks to its blog/e-mail combination. Read More...

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Climbing the E-Mail Relevancy Ladder
Email

Climbing the E-Mail Relevancy Ladder

22y Paul Soltoff

Climbing the E-Mail Relevancy Ladder

Push prospects up the relevancy ladder and get closer to a sale. Read More...

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Growing Your E-Mail List, Part 2: Retention
Email

Growing Your E-Mail List, Part 2: Retention

22y Heidi Anderson

Growing Your E-Mail List, Part 2: Retention

How Philosophy drives visitors to its site and keeps them looking forward to e-mail messages. Read More...

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What's Your Primary Purpose?
Email

What's Your Primary Purpose?

22y Ben Isaacson

What's Your Primary Purpose?

The deadline for public suggestions on CAN-SPAM has been extended. Important issues to comment on. Read More...

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The Delivery RFP
Email

The Delivery RFP

22y Al DiGuido

The Delivery RFP

How to select an e-mail service provider that can ’deliver.’ Read More

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The Deadly Duo: Spam and Viruses, March 2004
Data insights

The Deadly Duo: Spam and Viruses, March 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, March 2004

The spam ratio only grew by 1 percentage point, but the economic damage from malware was staggering. Read More...

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Fresh E-Mail Approaches for Spring
Email

Fresh E-Mail Approaches for Spring

22y Karen Gedney

Fresh E-Mail Approaches for Spring

Eight ways to enliven B2B e-mail campaigns this season. Read More...

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Overlooking the Teen Market?
Email

Overlooking the Teen Market?

22y Paul Soltoff

Overlooking the Teen Market?

Direct marketers have traditionally ignored the teen market. Well, teens spend nearly $100 billion per year (and yes, they do have credit cards). Read...

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Growing Your E-Mail List, Part 1: Acquisition
Email

Growing Your E-Mail List, Part 1: Acquisition

22y Heidi Anderson

Growing Your E-Mail List, Part 1: Acquisition

Drive visitors to your site and keep them looking forward to your e-mail messages. Read More...

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Move Customers and Prospects Through the Sales Cycle
Email

Move Customers and Prospects Through the Sales Cycle

22y Kathleen Goodwin

Move Customers and Prospects Through the Sales Cyc...

Eight e-newsletter tactics to cross-sell, upsell, or just plain sell. Read More...

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Help Stop Do Not E-Mail
Email

Help Stop Do Not E-Mail

22y Ben Isaacson

Help Stop Do Not E-Mail

The request for public comments on the proposed Do Not E-Mail Registry is about to close. Read More...

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IM Spam Expected to Triple
Data insights

IM Spam Expected to Triple

22y Robyn Greenspan

IM Spam Expected to Triple

As if spam wasn't annoying enough, unwanted messages are popping up on instant messaging screens too. Read More...

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Growing an E-Mail List: Five Practical Tips
Email

Growing an E-Mail List: Five Practical Tips

22y Jeanne Jennings

Growing an E-Mail List: Five Practical Tips

Is your list shrinking due to hard bounces and unsubscribes? Maintaining, and growing, e-mail lists is a never-ending process. Read More...

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Team Up for Cost-Effective Lead Generation
Email

Team Up for Cost-Effective Lead Generation

22y Karen Gedney

Team Up for Cost-Effective Lead Generation

A collaborative marketing campaign reduced lead-acquisition costs and generated a wealth of new leads. Read More...

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Enhancing E-Mail Databases With Reverse Append
Email

Enhancing E-Mail Databases With Reverse Append

22y Paul Soltoff

Enhancing E-Mail Databases With Reverse Append

E-mail less, get higher returns? The hows and whys of reverse append. Read More...

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The Little E-Newsletter That Could
Email

The Little E-Newsletter That Could

22y Heidi Anderson

The Little E-Newsletter That Could

Can a low-budget campaign abandon all marketing channels but e-mail -- and sell out? One marketer achieved exactly that. Read More...

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E-mail, VoIP Span Net Activities List
Data insights

E-mail, VoIP Span Net Activities List

22y Robyn Greenspan

E-mail, VoIP Span Net Activities List

Online communication methods made the very top and the very bottom of the list of things that Internet users do online. Read More...

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Is E-Mail in Spyware's Crosshairs?
Email

Is E-Mail in Spyware's Crosshairs?

22y Ben Isaacson

Is E-Mail in Spyware's Crosshairs?

Think spyware has nothing to do with your e-mail marketing campaign? Think again. Read More...

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Consumers to Retailers: You’re Fired!
Email

Consumers to Retailers: You’re Fired!

22y Al DiGuido

Consumers to Retailers: You’re Fired!

Understand the warning signs before customers delete or unsubscribe from your e-mail communications. A new survey sheds insight on how to read them. R...

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